What social media platform is right for your ecommerce business?
Reading Time: 4 minutes Social Media is everywhere, almost everyone has used it and millions log-in daily. As an online business you can use social media to interact with customers and prospective customers, ultimately increasing traffic and sales to your website. Social media is a must for most online businesses. It is a way to communicate and build trust […]
July is Independent Retailer Month
Reading Time: 2 minutes What is #IndieRetailer Month? July is a month-long celebration of independent and local business. Clare Rayner (the famous Retail Champion) started the campaign to highlight the invasion of big retail chains and to remind people in the local community to shop local. As independent retailers do not have the big budgets of the retail giants, […]
Black Friday vs Cyber Monday: What you need to know
Reading Time: 3 minutes It might feel like everywhere you turn at the moment, someone somewhere is talking about Black Friday sales. And that’s for a good reason. As an online retailer, you don’t want to ignore the hype. To put it in perspective, if you compare a normal trading day to last year’s Black Friday and Cyber Monday, […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Building brand loyalty in an increasingly competitive market
Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]
Don’t delay in getting prepared for Black Friday.
Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]
How your business can benefit from using Feefo
Reading Time: 4 minutes We can’t say it enough. If you’re selling online, you need to be offering verified customer reviews of your products and services. According to recent statistics, 90% of consumers are reading online reviews and more importantly 88% of those people trust online reviews when considering whether to deal with a business. We completely understand that […]
Feefo reviews: turning a negative into a positive
Reading Time: 2 minutes If you’re a business that is confident in the quality of products and service you provide for your customers, then reading a customer review is never a nail biting scenario. But what do you do when you receive negative feedback? Like the famous saying, you should turn that frown upside down, and always see a negative […]
Why you need to be using the Google Analytics ecommerce tracking tool
Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]
No time for social? The 4 benefits of outsourcing your social media
Reading Time: 3 minutes There are over 2.8 billion active social media users worldwide. That’s a lot of people. So, if you’re sitting there thinking that social media is a fad, or it’s not relevant to your business, then I’m here to say (in the kindest way possible) you’re wrong. Social media is here to stay! What I’ve often […]
Cute and funny sells! How you can use animals in your marketing
Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]
Do you need a modern and functional website to sell online?
Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]
Selling online – part two
Reading Time: 3 minutes We continue to look at ways to significantly increase your sales, from utilising powerful search engines, gaining trust and brand loyalty and reconsidering customer registration. Think Google When you provide a lot of information on your products, this also has major search engine benefits. Search engines love content and if the content is constantly evolving, […]
Our 12 steps to setting up an online store
Reading Time: 5 minutes In recent years, selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right. The great news is that setting up an […]
Why humour is the language of the Internet and how to embrace it
Reading Time: 4 minutes Whatever it is you’re looking for, the Internet will have you covered. Whether it’s advice on lawn mower maintenance, recipes using kale, local restaurant reviews or even video clips of a cat playing piano you’re never more than a few clicks away from your goal. Why do I mention ‘cats playing piano’ you may be […]
