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This website is owned and operated by Sellerdeck Limited. If you have any suggestions or comments please contact using the contact details below:

Sellerdeck Ltd
107 Cheapside, London, England, EC2V 6DN

Phone: +44 1932 358350
Registered in England No. 3221222
VAT Reg. No: GB 834 8536 04

Terms and Conditions of Business

All business transacted with Sellerdeck is under the terms and conditions laid out of the following agreements:


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Sellerdeck uses third-party cookies to track the performance of our advertising so we can serve appropriate messages to our site visitors. This information is shared with third parties anonymously and does not include personal information.

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Sellerdeck respects the privacy of our website visitors and we never share your personal information with any third parties.

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Privacy Policy

In this privacy policy, “we” and “our” relates to Sellerdeck Limited company number 03221222 which is a company registered in England and Wales.

“You” and “your” relates to the natural person reading this document that is authorised by their business and that is considering subscribing or subscribes to the Sellerdeck Services or is an employee or subcontractor of such a business.

“Sellerdeck Services” refers to the services we provide to help you or your colleagues run your business and includes but is not restricted to: support, hosting, online customer feedback, shipping and delivery services and payment processing.

“Sellerdeck Software” refers to the software we provide to help you or your colleagues run your business and includes but is not restricted to: an online ecommerce platform and a desktop ecommerce platform.

Why we are processing your data

The main purpose of processing your data is to enable us to provide our services to companies that wish to sell goods and services online and by mail order and telephone order.

We will also process your data to inform you of: the status of the Sellerdeck Services, changes in the Sellerdeck Software, relevant changes in the market that relate to selling online and future developments of the Sellerdeck Services and Sellerdeck Software.

We want to ensure that you are kept up to date with improvements that will benefit you and your business and so will process your data to inform you of how to use our products and services, including updating you on new features and services.

What data do we hold?

We hold the data that you (or someone from your company) inputs or confirms either at our web site, into the Sellerdeck Software that you have licensed from us or over the phone. This data is limited to the information described here.

The data we hold consists of your name, address, email, phone number, and other means of contacting you that you supply to us, for instance your address for calling, emailing or messaging. We also hold data that is generated when you input or raise any support queries, for instance by sending an email or typing into a chat facility. During conversations with you, we will record information you provide to us to help us deliver the best possible service, this typically is related to your business and its objectives but may contain personal data if you supply it.

For each device where you use the Sellerdeck Software we hold your IP address (Internet address), model, operating system and version of the device so that we can solve problems when they occur which require this information. We also hold this information in order to check and enforce our license conditions.

Our terms and conditions do not permit you to enter into the Sellerdeck Services or Sellerdeck Software any personal information relating to race, religion, political affiliation, trade union membership, sexual orientation, medical or genetic history and the Sellerdeck Services and Sellerdeck Software does not store any information of this nature.

How we service your needs

We provide most of our services to you on the legal basis of Contract as your processor. These are the terms and conditions that you agree to when you subscribe to one or more of our services by registering your details with us or license our software. We inform you of the status of any free trials of our products or services, we process all of the requests that you make of our services as well as informing you how to use the software and services and any additional features that have been released. We always offer you the opportunity to opt out of communication which is not essential to the running and billing of the services at any time that you want to.

Processing data about your contract with us

We also hold data about our commercial relationship with you, that is invoices and payment details, on the basis of Legal Obligation where we have to hold this information for tax and statutory authorities.

Co-operating with legal authorities

We will pass information about you and your business to legal authorities who have the legal right to demand such data.

How we market

Our third-party partners will only ever send you relevant communication if you have an active service with them. Without prior ‘Consent’, we will never share your personal details with any third party that you do not subscribe to.

Our staff may contact you to tell you about Sellerdeck Services, what the benefits are, to provide periodic special offers and discounts and to explain how to subscribe to the Sellerdeck Services. We provide an opt-out with each such communication we make to you.

We provide your email address and/or phone number and/or messaging address to help the platforms where we advertise (such as Facebook) find other people similar to you who may be interested in Sellerdeck Services. This means that more relevant advertisements can be shown to these people. They do not see your details and your details are not used for any other purpose.

For all of these direct marketing activities, we use Legitimate Interest as the legal basis and therefore you have the option to object and then be exempted from all of this processing.

If you have not installed our software agreeing to our license terms or utilised a Sellerdeck Service agreeing to our Service Agreement, we will only ever directly market to you on the basis of explicit Consent from you and you have the right to withdraw Consent at any time.

We occasionally source data from publicly available lists of trade companies to use only to target advertising as described above and again under Legitimate Interest. We never use this data to directly contact the companies.

Our Legitimate Interest is to provide marketing information to people running businesses who have expressed their interest in our products and services by registering their details and agreeing to our license agreement. We also have a Legitimate Interest in finding other, similar, people and our advertising suppliers similarly have a Legitimate Interest in displaying the most relevant ads.

You can request the complete deletion of your details from our systems if you have registered with us and never had a subscription. If you have had a subscription, we are legally obliged to keep details of our dealings with you but you can request that we do not contact you with any marketing.

Processors and sub-processors

Your data will be passed to the following categories of third parties so that we can provide the service that we promise; but in some cases, also to tell you more about our products and services:

CategoryThird party sub-processor
Web hosting companyPulsant Group consisting of Pulsant Limited, Pulsant Data MK Limited, Pulsant Data Services limited, Onyx Group Limited, Onyx Internet Limited and Knowledge Limited (all companies being registered in England and Wales with company numbers 03625971, 06515855, 05760876, 05682619, 04061967 and 01554385).Cloud Unboxed Limited, Registered in England & Wales Company No: 08808740
Processing payments on behalf of your customersCreditcall Limited (an NMI Company), also known as Sellerdeck Payments; Paypal and similar payment services. Sellerdeck does not handle any card information directly in any of these cases.
Fraud detection serviceMastercard Payment Gateway Services Ltd
Customer feedback serviceFeefo Holdings Limited
Shipping and delivery servicesGFS (Global Freight Solutions)
Running our service, sending communicationsEmail sending: through Pulsant Group (see above).
Administering the service and processing information about how our system is running, finding and fixing problems plus developing new featuresWe consistently use the same subcontractors for specific individuals that form part of our team and these reside in Hungary, The Czech Republic and India. These individuals perform software development and support that occasionally and for a short time period may require access to personally identifiable information for fault finding or testing.
Providing support to our customersSupport, internal discussion and bug and task tracking: Atlassian Jira, Zendesk, other highly technical fault finding systems, monitoring and crash dump systems. All of these typically have low volumes of personal data and your data is only used when there is a problem or you raise a query.
AdvertisingFacebook, Google, Twitter, LinkedIn, YouTube and similar companies where the limited data listed above is provided to enable people of similar interests to receive advertisements.
Taking payment from youBilling, card and banking payment systems, currently: Sellerdeck charges you for card payments using Creditcall Ltd and direct debit using the Barclays Bank direct debit system.
Marketing to youWeb-based marketing systems: Salesforce and Mailchimp

The third-party processors that we use are large responsible companies or organisations and we ensure that they have appropriate technical and organisational measures in place to protect your data. Many of these use sub-processors themselves such as cloud services like Amazon Web Services or Microsoft Azure to run their own services. In the case of payment processors, the entire banking infrastructure lies behind them and they pass data to Visa, Mastercard, other similar schemes, the relevant card issuer and acquirer.

Sellerdeck make their best endeavours to ensure that all third parties treat your personal data in a legal and appropriate way.

We endeavour not to transfer the data of EU citizens outside the EU but where we cannot avoid it we will only do so via a third party that have conformed to all of the appropriate EU legislation providing equivalent protection to that if the data was retained within the EU. In particular, we occasionally and for a strictly limited time pass data to our subcontractors who provide development and support where problems or developments require access to your data.

How long do we hold your data?

Retention periods for data are dependent on the following:

  • The prevailing legal retention period where there is a statutory need for you or us to retain the data e.g. invoicing data and its related information. This is typically six years after the tax year end to which the data relates. We therefore hold such data for eight years and may retain it for longer if any enquiry or dispute relating to the data is under way.
  • We will completely delete your data on request where you have never agreed to our license terms or subscribed to any of our services.
  • We will delete your data from our hosting service after you cease to be a subscriber for this service.

Automated processing

We do not currently use personal data for any automated decision making within Sellerdeck or the Sellerdeck Services other than we send you different emails, notifications or other electronic communication tailored to you depending on which features in Sellerdeck you have used, tried to use or not used and also on your company size and type. Some advertisers, particularly Facebook and Google but there are others, are used by us and decide what advertisements to show to people based on automated processing of personal information, in order to make those advertisements as relevant as possible to the people who see them.

Your rights

You have a number of rights including receiving the information contained in this document (“the right to be informed”). Other rights are the right to opt out of any communication from us (other than where we have to contact you in relation to our Contract with you), the right to object to your personal information being used for marketing purposes under the legal basis of Legitimate Interest and the right to withdraw your Consent to being marketed to at any time if you have previously given your Consent.

You have the right to have your data totally deleted when you have not been a paying subscriber or agreed to our license terms. If you are or have been a paying subscriber or have agreed to our license terms, we process your personal data in order to provide our services and also need to retain data in order to meet statutory reporting including to tax authorities. Where that is true you do not have the right to have such data deleted, you do however have the right to have your processing restricted which means we will never use your data again apart from related to any statutory requirements.

You have the right to see the data held about you and to receive a copy. You have the right to have any errors corrected. You have the right to not have your data used in any way in marketing profiling or under any of the areas where we process your data under Legitimate Interest.

You have the right to ask and be told where your data came from.

You can exercise any of these rights by contacting our customer services team on Please start all requests with “GDPR Request” and then explain which right you wish to exercise. There will be no charge for reasonable requests.

You have the right to lodge a complaint with the information Commissioner’s Office ( if you believe any of your rights are being infringed.

Acting as a processor for you

For data controllers, Sellerdeck will act as your processor in storing data on servers managed by us and passing data to our sub-processors on your behalf and acting on instructions received from you acting as the data controller. It is your responsibility as the controller to inform your customers, suppliers and employees of your processing and their rights, and to conform with the General Data Protection Regulations (GDPR) as this Privacy Notice. The personally identifiable information stored is restricted to the data that you have configured our software to capture.

The purpose of the processing is to enable you to run your business efficiently and provide an excellent ecommerce and telephone ordering service in relation to work that you do for your customers.

We will use sub-processors as explained above and you give your permission for this when entering into a Sellerdeck Services contract. Each sub-processor will agree to keep the data controller’s data confidential as do we, with the exception of where it is required to satisfy a lawful request from a legally authorised entity.

We will assist you in meeting your own GDPR responsibilities including fulfilling all valid requests coming from data subjects where we hold the data and submitting to audits and inspections including our processing records and co-operating with the ICO and informing you of breaches of the GDPR regulations. We will also explain on request our obligations and actions in relation to security measures and the notification of personal data breaches and provide help as required with data protection impact assessments.

We will delete data as required by you provided we do not have to hold it due to a legal obligation.

If you cease to be a subscriber to the Sellerdeck Services, after the Sellerdeck contract has been cancelled, other than as described in this document, we will delete your data.

Data Protection Manager

The Data Controller / Data Processor is Sellerdeck Ltd and can be contacted at or called on UK: 0845 129 4888*.

The Data Protection Manager is Josh Barling who can be reached via the above contact details.