How your business can benefit from using Feefo

How your business can benefit from using Feefo

Reading Time: 4 minutes
We can’t say it enough. If you’re selling online, you need to be offering verified customer reviews of your products and services. According to recent statistics, 90% of consumers are reading online reviews and more importantly 88% of those people trust online reviews when considering whether to deal with a business.

We completely understand that offering reviews can be scary. You may have to deal with potential negative feedback and dare I say it, deal with the shortcomings of your business. However, with the Feefo Feedback service, you are guaranteed to get genuine reviews from customers who have purchased on your site. You don’t have to worry about fake, spam reviews damaging your reputation. Reviews drive more sales, and could help your business and offerings to improve too, and that means even more sales.

What other benefits does Feefo have to offer?

Drive traffic to your website & boost your sales.

Feefo have partnered with leading search engines, Google, Yahoo & Bing to help increase traffic to your website.

If your site is optimised for it, your Feefo data will be sent to Google, contributing to Rich Snippets. With Rich Snippets, your service rating will appear alongside your star rating on Google, which of course will increase your visibility in search engines, helping you to stand out from competitors & increase your click through rates. Take the image below, for example. Whilst the Argos website is the 5th listing, the inclusion of rich snippets makes their page look more reliable to potential consumers.

rich snippets

It must also be said that Feefo merchants have reported a 25% increase in sales since they signed up to the service.

You’ll be improving your SEO.

Search engines love fresh content that is regularly updated, so user reviews are a fantastic way to get fresh, unique content onto your website.

Updated content

It’s also pretty safe to say that as a consumer nation, whenever we’re looking to do anything, whether it’s booking a hotel, finding somewhere for a romantic dinner or thinking about buying a product, most people will now search for the name followed by ‘review’. For example ‘KitchenAid Mixer reviews’. If your site is featuring reviews of your products, then you will find that you’ll pick up some of this traffic.

Show your customers that an actual human is running the business, not a robot.

We’ve all seen the sites or Amazon reviews where someone has 100% positive reviews and let’s be honest, it looks a little shady. As my Mum always says, ‘nobody is perfect’, so there will always be someone who has something to complain about! A recent survey suggested that 68% of consumers trust reviews more when they see both good & bad scores and 30% of consumers suspect a site with no negative reviews to be censored or faked. Negative reviews show that you are a real business and the way that you deal with these reviews reassures customers that you’re actively working on improving your service!

The great thing about using Feefo is that you can respond to the negative reviews head on, before they go live on your site. If you’re regularly getting negative feedback about issues that are out of your hands, such as an issue with the courier, you can publicly acknowledge the issue, inform the customer that it is out of your hands, but you are considering using alternative providers to attempt to resolve this.

However, if you’re getting negative feedback about things like your slow response time to emails, usability of website or issues with the products themselves, this is a real chance to for you to publicly show your customers how you deal with a bad situation & you can always end up turning that negative review into a positive!

Negative reviews also allow you to gain a real insight into the strengths and weaknesses of your business and areas that you may need to look at.

These are just a few of the many benefits that you’ll see from signing up to Feefo. Sellerdeck have partnered with Feefo directly so that we can offer you great rates on Feefo packages, so contact us today to find out more!

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