6 Best Filter Plugins For WooCommerce
Reading Time: 9 minutes Giving customers the ability to filter products is a lesser-known opportunity for website optimization as it can streamline the user journey and increase conversions. This blog post will explore six of the best WooCommerce product filter plugins available in 2022. Keep reading to learn more about each plugin and find the perfect one for your […]
12 Steps to consider when identifying keywords
Reading Time: 5 minutes Keywords are critical to succeeding with search engine marketing because they are what people are actually searching for – it’s what they type into the search box. Successful use of keywords involves expanding on an initial list, understanding the volume of traffic for each keyword, understanding how competitive these are and coming up with a […]
What you need to know about GDPR
Reading Time: 3 minutes Many of you have been hearing about GDPR for quite some time now, but how many of you know what it is? More importantly, do you know how will it impact your business? Here, we try and clarify a few of those burning questions, and what we can do to help your e-commerce store. What […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Building brand loyalty in an increasingly competitive market
Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]
Are you ready for Christmas?
Reading Time: 3 minutes The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the opportunities of Christmas are increasingly online. Online sales over Christmas have grown and grown over the last few years and continue […]
Sell like it’s Christmas, all year round
Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]
Don’t delay in getting prepared for Black Friday.
Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]
How your business can benefit from using Feefo
Reading Time: 4 minutes We can’t say it enough. If you’re selling online, you need to be offering verified customer reviews of your products and services. According to recent statistics, 90% of consumers are reading online reviews and more importantly 88% of those people trust online reviews when considering whether to deal with a business. We completely understand that […]
Feefo reviews: turning a negative into a positive
Reading Time: 2 minutes If you’re a business that is confident in the quality of products and service you provide for your customers, then reading a customer review is never a nail biting scenario. But what do you do when you receive negative feedback? Like the famous saying, you should turn that frown upside down, and always see a negative […]
Why you need to be using the Google Analytics ecommerce tracking tool
Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]
Why an SSL Certificate is essential for your business
Reading Time: 2 minutes Ahoy! It’s my first blog since recently joining the team at Sellerdeck towers and the topic today is security. The media has done a good job covering recent events surrounding the security of customer information following the security breaches of TalkTalk, Yahoo and LinkedIn. One of the questions our customers ask is ‘what can I do […]
Brand new brand: How to show love to customers who haven’t bought from you yet
Reading Time: 3 minutes Whenever I’m shopping on the high street, I want a friendly, welcoming, relaxing experience. Whilst I don’t want to be ignored by staff, I also don’t want to be badgered by them and I certainly don’t want to shop in a store that looks like a bull has run through it. There is nothing worse […]
Clubhouse Golf’s new responsive website
Reading Time: 2 minutes We’ve just finished working on a new responsive, Sellerdeck Desktop website for our client, Clubhouse Golf. Clubhouse Golf have been using Sellerdeck Desktop for over a decade and were keen to keep using the software. Desktop’s architecture – with aggressively cached pages combined with NoSQL database – gives fantastic performance with relatively modest server hardware […]
How to stand out from the crowd
Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]
Do you need a modern and functional website to sell online?
Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]
Selling online – part two
Reading Time: 3 minutes We continue to look at ways to significantly increase your sales, from utilising powerful search engines, gaining trust and brand loyalty and reconsidering customer registration. Think Google When you provide a lot of information on your products, this also has major search engine benefits. Search engines love content and if the content is constantly evolving, […]
Why bad design could be affecting your sales
Reading Time: 4 minutes What makes you choose a particular bottle of wine? Is it because it’s on offer? Maybe you’re influenced by a nice looking label? Or it could just be because you have a favourite (Argentinian Malbec if you’re asking, or buying…). In a similar vein, when walking along the high street trying to find somewhere to […]
Getting browsers to take the plunge and buy
Reading Time: 4 minutes Selling successfully to people who browse on the Internet has many of the elements of ordinary sales and marketing, but there are some subtle differences. For a start, the demographics of people who shop on the web can be different from those who shop in the high street, unless you happen to be selling hi-tech […]
Selling online – part one
Reading Time: 3 minutes When a prospect arrives at your site, your marketing is done. Now is the time to maximize sales, and that starts from your home page. The key principle in selling is to remove all barriers to deciding to buy and then making the buying process simple. That needs to be the focus within your store. […]
The Sellerdeck eBay extension
Reading Time: 2 minutes With the recent release of our eBay Extension for V16, we wanted to let you know how selling on eBay can maximise your sales and increase your revenue. Set up in 1995, eBay is one of the Top 10 Global Retail Brands with over 162 million active buyers, purchasing products from individual, local sellers from […]
Is your site mobile ready?
Reading Time: 2 minutes If you’re anything like the typical ecommerce merchant I talk to, you’re probably obsessed with site statistics. Within the space of a few years Google analytics has turned rational thinking retailers into stats-aholics. I recently spent a day with a merchant who could tell me everything about his customers, where they lived, the browser and […]
Our 12 steps to setting up an online store
Reading Time: 5 minutes In recent years, selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right. The great news is that setting up an […]
How to avoid an abandoned shopping cart
Reading Time: 3 minutes Abandoned shopping carts aren’t necessarily negative. Visitors quit their carts for many reasons. They may be competitors checking out your site, or consumers comparing prices and finding out your trading policies. Equally, customers may use your site and then place the order by telephone. On the other hand, shoppers may quit because they find your […]
