What social media platform is right for your ecommerce business?
Reading Time: 4 minutes Social Media is everywhere, almost everyone has used it and millions log-in daily. As an online business you can use social media to interact with customers and prospective customers, ultimately increasing traffic and sales to your website. Social media is a must for most online businesses. It is a way to communicate and build trust […]
July is Independent Retailer Month
Reading Time: 2 minutes What is #IndieRetailer Month? July is a month-long celebration of independent and local business. Clare Rayner (the famous Retail Champion) started the campaign to highlight the invasion of big retail chains and to remind people in the local community to shop local. As independent retailers do not have the big budgets of the retail giants, […]
Marketing and ecommerce roundup – November
Reading Time: 4 minutes The countdown to Christmas is well under way! Therefore, it’s understandably been a busy and rather hectic month in the world of marketing and e-commerce. In this round-up, we try to clarify and update you on a few things you may have missed in November. This month we cover cart abandonment, Twitter doubles its character […]
Top tips on how to deliver the goods
Reading Time: 4 minutes In the run up to Christmas, you need to offer a smooth service when consumers purchase from your store. One of the biggest pain points when it comes to shopping online is delivery. In the latest consumer survey from Citizen’s Advice, two thirds of consumers have experienced at least one issue with their online shopping […]
Our monthly marketing and ecommerce roundup – October
Reading Time: 3 minutes October has come and gone, and Christmas is nearly here! But in case it went too fast for you we have highlighted the important news and updates in marketing and e-commerce. This month we cover Domino’s pizza orders, Christmas shopping countdown and huge potential change to Facebook’s News Feed. Social media news Facebook test a […]
Who we are Wednesday – #9 Josh Barling
Reading Time: 2 minutes This weeks #whoweareweds focuses on Sellerdeck’s new CEO, Josh Barling. Josh joined Sellerdeck in 2009, before the iPad even existed and found it fascinating to be involved in an industry that was going through world changing events. In 2016, Josh left Sellerdeck to gain more perspective and exposure from other businesses, joining a digital marketing […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Our monthly marketing and e-commerce roundup – September
Reading Time: 3 minutes This is our September round up! We’ve put together what we think is important news to know in the world of marketing and e-commerce. This month we look at Twitter news, Argos being named as top multi-channel retailer and cart abandonment. Social media news Twitter trials a 280 character limit Finally! I may hear some of […]
Building brand loyalty in an increasingly competitive market
Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]
Who we are Wednesday – #7 Hugh Gibson
Reading Time: < 1 minute This weeks #whoweareweds is all about Chief Technical Officer Hugh Gibson! Hugh has been involved with Sellerdeck since the very early days and after taking a break from the business, became Chief Technical Officer in 2012. Hugh loves taking the longer view on projects and obviously has a passion for coding. Let’s get to know […]
Are you ready for Christmas?
Reading Time: 3 minutes The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the opportunities of Christmas are increasingly online. Online sales over Christmas have grown and grown over the last few years and continue […]
Sell like it’s Christmas, all year round
Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]
Monthly marketing and ecommerce roundup – August 2018
Reading Time: 3 minutes With August being the busiest holiday month, we reckon there may be a few important things you might have missed in the world of marketing and e-commerce. So, we’ve gone ahead and highlighted some of our favourites in bite-size chunks for your consumption! This month we look at visual searches, Facebook announcements and cart abandonment. […]
Don’t delay in getting prepared for Black Friday.
Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]
Buying social media followers? Think again…
Reading Time: 4 minutes The other day, I noticed a page on Facebook for a fairly small and quite niche business that had a lot of followers, like…. A lot. For me, it rang some alarm bells, so I took a closer look. Most of their posts had very little engagement, but 1 or 2 random posts had literally […]
How your business can benefit from using Feefo
Reading Time: 4 minutes We can’t say it enough. If you’re selling online, you need to be offering verified customer reviews of your products and services. According to recent statistics, 90% of consumers are reading online reviews and more importantly 88% of those people trust online reviews when considering whether to deal with a business. We completely understand that […]
Feefo reviews: turning a negative into a positive
Reading Time: 2 minutes If you’re a business that is confident in the quality of products and service you provide for your customers, then reading a customer review is never a nail biting scenario. But what do you do when you receive negative feedback? Like the famous saying, you should turn that frown upside down, and always see a negative […]
Can you really trust reviews?
Reading Time: 3 minutes Question: What do a Mojito, an iPhone Screen Protector and an Italian Carpaccio have in common? Answer: They will all increase your feedback score on eBay. Wait…. What? Yeah. But I’ll get to that in a minute. Whether you’re booking a holiday, buying a new car, changing your fabric softener or just nipping into town […]
Who we are Wednesday – #4 Bruce Townsend
Reading Time: < 1 minute This week for #whoweareweds we’re finding out more about Sellerdeck’s Product Manager, Bruce Townsend! After joining Sellerdeck in 2000, Bruce specialised in online marketing and search engine optimisation and then moved to product management in late 2008. Before joining Sellerdeck, Bruce worked as an entomologist at the Natural History Museum, amazing! Let’s get to know […]
What is “Feefo” and how can you benefit from it?
Reading Time: 2 minutes With the simple ease of shopping online, consumers are saving their precious time browsing in store and converting their efforts into researching for the right product at the right price. As well as comparing other companies and prices, consumers will always be on the lookout for those 5 star reviews. We’ve all done it. And […]
Why you need to be using the Google Analytics ecommerce tracking tool
Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]
Cute and funny sells! How you can use animals in your marketing
Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]
How to stand out from the crowd
Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]
Is being niche the future of SME?
Reading Time: 3 minutes Mark Twain once said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Twain makes a lot of sense, unless of course he’s talking about cheese. A lot of people like cheese, and I will never pause and reflect on my appreciation of a lovely cheese. That’s one […]
Blogspiration! A guide to content creation and writing blogs quickly and easily
Reading Time: 3 minutes In my job role, I write blogs for other people on a weekly basis. This has led me to write about everything from water pumps, arts and crafts, adult sized school uniform and most things in between. Writing blogs about products and services that, generally, I have no prior knowledge or expertise in comes with […]
Engaging with your customers
Reading Time: 4 minutes In the Internet age, old ways of doing business and engaging with customers will no longer cut the mustard. There is a new power in customer’s hands, and if you don’t deliver the service that they expect, they want to tell the world. There are very few barriers to expressing strong opinions about companies online, […]
