12 Steps to consider when identifying keywords

searching

Reading Time: 5 minutes Keywords are critical to succeeding with search engine marketing because they are what people are actually searching for – it’s what they type into the search box. Successful use of keywords involves expanding on an initial list, understanding the volume of traffic for each keyword, understanding how competitive these are and coming up with a […]

Why every e-commerce business needs to be blogging

blogging

Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]

5 tips on getting the most from your product pages this Black Friday

black friday shopping

Reading Time: 4 minutes For retailers, this is the busiest time of the year. Christmas is only around the corner. But before then we have the ever-popular Black Friday and Cyber Monday sales. Dreaded for some, but for most it’s an opportunity to get some real bargains. With there now being a level playing field between online and offline […]

How your business can benefit from using Feefo

Feefo

Reading Time: 4 minutes We can’t say it enough. If you’re selling online, you need to be offering verified customer reviews of your products and services. According to recent statistics, 90% of consumers are reading online reviews and more importantly 88% of those people trust online reviews when considering whether to deal with a business. We completely understand that […]

Feefo reviews: turning a negative into a positive

Reading Time: 2 minutes If you’re a business that is confident in the quality of products and service you provide for your customers, then reading a customer review is never a nail biting scenario. But what do you do when you receive negative feedback? Like the famous saying, you should turn that frown upside down, and always see a negative […]

Why you need to be using the Google Analytics ecommerce tracking tool

e-commerce tracking

Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]

Why an SSL Certificate is essential for your business

Security

Reading Time: 2 minutes Ahoy! It’s my first blog since recently joining the team at Sellerdeck towers and the topic today is security. The media has done a good job covering recent events surrounding the security of customer information following the security breaches of TalkTalk, Yahoo and LinkedIn. One of the questions our customers ask is ‘what can I do […]

Selling online – part two

fruit basket

Reading Time: 3 minutes We continue to look at ways to significantly increase your sales, from utilising powerful search engines, gaining trust and brand loyalty and reconsidering customer registration. Think Google When you provide a lot of information on your products, this also has major search engine benefits. Search engines love content and if the content is constantly evolving, […]

Is being niche the future of SME?

Reading Time: 3 minutes Mark Twain once said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Twain makes a lot of sense, unless of course he’s talking about cheese. A lot of people like cheese, and I will never pause and reflect on my appreciation of a lovely cheese. That’s one […]