Making Tax Digital delayed until 2021
Reading Time: 4 minutes Due to the Coronavirus pandemic, Making Tax Digital has seen further delays, at-present, only VAT registered businesses with a taxable turnover above the VAT threshold (£85,000) must comply with MTD reform. However, all VAT registered businesses will be expected to file their tax returns digitally from April 2022. From the 1st April 2019, all VAT […]
July is Independent Retailer Month
Reading Time: 2 minutes What is #IndieRetailer Month? July is a month-long celebration of independent and local business. Clare Rayner (the famous Retail Champion) started the campaign to highlight the invasion of big retail chains and to remind people in the local community to shop local. As independent retailers do not have the big budgets of the retail giants, […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Building brand loyalty in an increasingly competitive market
Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]
Are you ready for Christmas?
Reading Time: 3 minutes The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the opportunities of Christmas are increasingly online. Online sales over Christmas have grown and grown over the last few years and continue […]
Sell like it’s Christmas, all year round
Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]
Don’t delay in getting prepared for Black Friday.
Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]
Why you need to be using the Google Analytics ecommerce tracking tool
Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]
Why an SSL Certificate is essential for your business
Reading Time: 2 minutes Ahoy! It’s my first blog since recently joining the team at Sellerdeck towers and the topic today is security. The media has done a good job covering recent events surrounding the security of customer information following the security breaches of TalkTalk, Yahoo and LinkedIn. One of the questions our customers ask is ‘what can I do […]
How to nail your email marketing
Reading Time: 3 minutes We’ve all been signed up to a mailing list that we’ve never heard of at some point in our lives. Whether we unintentionally signed up at the checkout, those pesky tick boxes ‘do you want to not sign up to mailing list, check this box if you don’t’(what?!) Or signed up in store and completely […]
Brand new brand: How to show love to customers who haven’t bought from you yet
Reading Time: 3 minutes Whenever I’m shopping on the high street, I want a friendly, welcoming, relaxing experience. Whilst I don’t want to be ignored by staff, I also don’t want to be badgered by them and I certainly don’t want to shop in a store that looks like a bull has run through it. There is nothing worse […]
How to stand out from the crowd
Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]
Looking for your USP? Then come to our event
Reading Time: 2 minutes When arriving at my very first Sellerdeck breakfast briefing in London earlier this year, it’s fair to say I was rather excited, and not just because of the free breakfast! Myself and the marketing team had spent weeks making sure we prepared for the event, in every capacity. I don’t want to go as far […]
Do you need a modern and functional website to sell online?
Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]
Amazon – are they really competition for your SME e-commerce store?
Reading Time: 6 minutes “What’s dangerous is not to evolve” Jeff Bezos, Amazon CEO. Last week, alongside the launch of the new Sellerdeck site, we also started our new Podcast, The Insider’s Guide to E-commerce. We don’t mind admitting that the first episode of the podcast is very much a ‘beta test’ of the format, but hopefully you all […]
Selling online – part one
Reading Time: 3 minutes When a prospect arrives at your site, your marketing is done. Now is the time to maximize sales, and that starts from your home page. The key principle in selling is to remove all barriers to deciding to buy and then making the buying process simple. That needs to be the focus within your store. […]
Our 12 steps to setting up an online store
Reading Time: 5 minutes In recent years, selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right. The great news is that setting up an […]
Is being niche the future of SME?
Reading Time: 3 minutes Mark Twain once said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Twain makes a lot of sense, unless of course he’s talking about cheese. A lot of people like cheese, and I will never pause and reflect on my appreciation of a lovely cheese. That’s one […]
Believe in customer care
Reading Time: 3 minutes All your hard work has paid off and you’ve got a customer making their first order with you. So what do you do next? If you can demonstrate that you really look after your customers and give them a great experience, they are very likely to come back and order again and again. The simple […]
