What social media platform is right for your ecommerce business?
Reading Time: 4 minutes Social Media is everywhere, almost everyone has used it and millions log-in daily. As an online business you can use social media to interact with customers and prospective customers, ultimately increasing traffic and sales to your website. Social media is a must for most online businesses. It is a way to communicate and build trust […]
Marketing and ecommerce roundup – November
Reading Time: 4 minutes The countdown to Christmas is well under way! Therefore, it’s understandably been a busy and rather hectic month in the world of marketing and e-commerce. In this round-up, we try to clarify and update you on a few things you may have missed in November. This month we cover cart abandonment, Twitter doubles its character […]
Creating a digital marketing buzz this Christmas
Reading Time: 5 minutes Oh yes. It’s that time of the year again. The countdown to Christmas has begun. Which means, as an e-commerce business, it’s time to start preparing for the chaos. When it comes to your digital marketing, regardless of the time of year, you need to have an omni-channel approach. By integrating your social, email and […]
Our monthly marketing and ecommerce roundup – October
Reading Time: 3 minutes October has come and gone, and Christmas is nearly here! But in case it went too fast for you we have highlighted the important news and updates in marketing and e-commerce. This month we cover Domino’s pizza orders, Christmas shopping countdown and huge potential change to Facebook’s News Feed. Social media news Facebook test a […]
Who we are Wednesday – #9 Josh Barling
Reading Time: 2 minutes This weeks #whoweareweds focuses on Sellerdeck’s new CEO, Josh Barling. Josh joined Sellerdeck in 2009, before the iPad even existed and found it fascinating to be involved in an industry that was going through world changing events. In 2016, Josh left Sellerdeck to gain more perspective and exposure from other businesses, joining a digital marketing […]
Black Friday vs Cyber Monday: What you need to know
Reading Time: 3 minutes It might feel like everywhere you turn at the moment, someone somewhere is talking about Black Friday sales. And that’s for a good reason. As an online retailer, you don’t want to ignore the hype. To put it in perspective, if you compare a normal trading day to last year’s Black Friday and Cyber Monday, […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Our monthly marketing and e-commerce roundup – September
Reading Time: 3 minutes This is our September round up! We’ve put together what we think is important news to know in the world of marketing and e-commerce. This month we look at Twitter news, Argos being named as top multi-channel retailer and cart abandonment. Social media news Twitter trials a 280 character limit Finally! I may hear some of […]
Building brand loyalty in an increasingly competitive market
Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]
Who we are Wednesday – #7 Hugh Gibson
Reading Time: < 1 minute This weeks #whoweareweds is all about Chief Technical Officer Hugh Gibson! Hugh has been involved with Sellerdeck since the very early days and after taking a break from the business, became Chief Technical Officer in 2012. Hugh loves taking the longer view on projects and obviously has a passion for coding. Let’s get to know […]
Are you ready for Christmas?
Reading Time: 3 minutes The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the opportunities of Christmas are increasingly online. Online sales over Christmas have grown and grown over the last few years and continue […]
Sell like it’s Christmas, all year round
Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]
Monthly marketing and ecommerce roundup – August 2018
Reading Time: 3 minutes With August being the busiest holiday month, we reckon there may be a few important things you might have missed in the world of marketing and e-commerce. So, we’ve gone ahead and highlighted some of our favourites in bite-size chunks for your consumption! This month we look at visual searches, Facebook announcements and cart abandonment. […]
Don’t delay in getting prepared for Black Friday.
Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]
Buying social media followers? Think again…
Reading Time: 4 minutes The other day, I noticed a page on Facebook for a fairly small and quite niche business that had a lot of followers, like…. A lot. For me, it rang some alarm bells, so I took a closer look. Most of their posts had very little engagement, but 1 or 2 random posts had literally […]
Who we are Wednesday – #4 Bruce Townsend
Reading Time: < 1 minute This week for #whoweareweds we’re finding out more about Sellerdeck’s Product Manager, Bruce Townsend! After joining Sellerdeck in 2000, Bruce specialised in online marketing and search engine optimisation and then moved to product management in late 2008. Before joining Sellerdeck, Bruce worked as an entomologist at the Natural History Museum, amazing! Let’s get to know […]
Why you need to be using the Google Analytics ecommerce tracking tool
Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]
No time for social? The 4 benefits of outsourcing your social media
Reading Time: 3 minutes There are over 2.8 billion active social media users worldwide. That’s a lot of people. So, if you’re sitting there thinking that social media is a fad, or it’s not relevant to your business, then I’m here to say (in the kindest way possible) you’re wrong. Social media is here to stay! What I’ve often […]
How to nail your email marketing
Reading Time: 3 minutes We’ve all been signed up to a mailing list that we’ve never heard of at some point in our lives. Whether we unintentionally signed up at the checkout, those pesky tick boxes ‘do you want to not sign up to mailing list, check this box if you don’t’(what?!) Or signed up in store and completely […]
Cute and funny sells! How you can use animals in your marketing
Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]
How to stand out from the crowd
Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]
Looking for your USP? Then come to our event
Reading Time: 2 minutes When arriving at my very first Sellerdeck breakfast briefing in London earlier this year, it’s fair to say I was rather excited, and not just because of the free breakfast! Myself and the marketing team had spent weeks making sure we prepared for the event, in every capacity. I don’t want to go as far […]
Do you need a modern and functional website to sell online?
Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]
Who are you? Business vs personal branding
Reading Time: 3 minutes Dirk Bogarde, the English actor and writer who died in 1999, famously said that to be a successful actor you just need “one great look”. He meant a distinctive look that you “own”, something that differentiates you, helps you to stand out from the crowd of other attractive people who want to make their living […]
Amazon – are they really competition for your SME e-commerce store?
Reading Time: 6 minutes “What’s dangerous is not to evolve” Jeff Bezos, Amazon CEO. Last week, alongside the launch of the new Sellerdeck site, we also started our new Podcast, The Insider’s Guide to E-commerce. We don’t mind admitting that the first episode of the podcast is very much a ‘beta test’ of the format, but hopefully you all […]
The social media trends to watch out for in 2017
Reading Time: 4 minutes The world of social media is fast. Stop to blink and you might just miss out on the latest ‘hot’ social app, trending news or the newest features being rolled out on your favourite social platform. Who could forget the tragic demise of Vine last year? On its release, the hype of creating a short […]
Start using Twitter for your business
Reading Time: 3 minutes Twitter can be an incredibly powerful business tool. You can use it to encourage loyalty with your current customers, and also connect to brand new people who you would never have reached before. Which sounds marvelous in theory, but there’s no denying that it’s also a tricky medium to get your head around. Once you […]
Selling online – part one
Reading Time: 3 minutes When a prospect arrives at your site, your marketing is done. Now is the time to maximize sales, and that starts from your home page. The key principle in selling is to remove all barriers to deciding to buy and then making the buying process simple. That needs to be the focus within your store. […]
Our 12 steps to setting up an online store
Reading Time: 5 minutes In recent years, selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right. The great news is that setting up an […]
Why humour is the language of the Internet and how to embrace it
Reading Time: 4 minutes Whatever it is you’re looking for, the Internet will have you covered. Whether it’s advice on lawn mower maintenance, recipes using kale, local restaurant reviews or even video clips of a cat playing piano you’re never more than a few clicks away from your goal. Why do I mention ‘cats playing piano’ you may be […]
Our top tips on effectively using email for your future marketing
Reading Time: 6 minutes To some people, email marketing is all bad, brought about by the irritating and irresponsible activities of “spammers”. However, dismissing email marketing can be a big mistake as it remains an enormously powerful medium. It’s just important that the law is obeyed and that common sense prevails. This section is designed to achieve great business […]
Blogspiration! A guide to content creation and writing blogs quickly and easily
Reading Time: 3 minutes In my job role, I write blogs for other people on a weekly basis. This has led me to write about everything from water pumps, arts and crafts, adult sized school uniform and most things in between. Writing blogs about products and services that, generally, I have no prior knowledge or expertise in comes with […]
