Feefo reviews: turning a negative into a positive

Reading Time: 2 minutes If you’re a business that is confident in the quality of products and service you provide for your customers, then reading a customer review is never a nail biting scenario. But what do you do when you receive negative feedback? Like the famous saying, you should turn that frown upside down, and always see a negative […]

How to stand out from the crowd

wheres wally

Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]

Looking for your USP? Then come to our event

Reading Time: 2 minutes When arriving at my very first Sellerdeck breakfast briefing in London earlier this year, it’s fair to say I was rather excited, and not just because of the free breakfast! Myself and the marketing team had spent weeks making sure we prepared for the event, in every capacity. I don’t want to go as far […]

Who are you? Business vs personal branding

Reading Time: 3 minutes Dirk Bogarde, the English actor and writer who died in 1999, famously said that to be a successful actor you just need “one great look”. He meant a distinctive look that you “own”, something that differentiates you, helps you to stand out from the crowd of other attractive people who want to make their living […]

Is being niche the future of SME?

Reading Time: 3 minutes Mark Twain once said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Twain makes a lot of sense, unless of course he’s talking about cheese. A lot of people like cheese, and I will never pause and reflect on my appreciation of a lovely cheese. That’s one […]