What social media platform is right for your ecommerce business?

Reading Time: 4 minutes Social Media is everywhere, almost everyone has used it and millions log-in daily. As an online business you can use social media to interact with customers and prospective customers, ultimately increasing traffic and sales to your website. Social media is a must for most online businesses. It is a way to communicate and build trust […]

Marketing and ecommerce roundup – November

Reading Time: 4 minutes The countdown to Christmas is well under way! Therefore, it’s understandably been a busy and rather hectic month in the world of marketing and e-commerce. In this round-up, we try to clarify and update you on a few things you may have missed in November. This month we cover cart abandonment, Twitter doubles its character […]

Creating a digital marketing buzz this Christmas

Under The Bed john lewis screenshot ad advert christmas

Reading Time: 5 minutes Oh yes. It’s that time of the year again. The countdown to Christmas has begun. Which means, as an e-commerce business, it’s time to start preparing for the chaos. When it comes to your digital marketing, regardless of the time of year, you need to have an omni-channel approach. By integrating your social, email and […]

Our monthly marketing and ecommerce roundup – October

Reading Time: 3 minutes October has come and gone, and Christmas is nearly here! But in case it went too fast for you we have highlighted the important news and updates in marketing and e-commerce. This month we cover Domino’s pizza orders, Christmas shopping countdown and huge potential change to Facebook’s News Feed. Social media news Facebook test a […]

Who we are Wednesday – #9 Josh Barling

who we are

Reading Time: 2 minutes This weeks #whoweareweds focuses on Sellerdeck’s new CEO, Josh Barling. Josh joined Sellerdeck in 2009, before the iPad even existed and found it fascinating to be involved in an industry that was going through world changing events. In 2016, Josh left Sellerdeck to gain more perspective and exposure from other businesses, joining a digital marketing […]

Black Friday vs Cyber Monday: What you need to know

Reading Time: 3 minutes It might feel like everywhere you turn at the moment, someone somewhere is talking about Black Friday sales. And that’s for a good reason. As an online retailer, you don’t want to ignore the hype. To put it in perspective, if you compare a normal trading day to last year’s Black Friday and Cyber Monday, […]

Our monthly marketing and e-commerce roundup – September

marketing roundup SEPT

Reading Time: 3 minutes This is our September round up! We’ve put together what we think is important news to know in the world of marketing and e-commerce. This month we look at Twitter news, Argos being named as top multi-channel retailer and cart abandonment. Social media news Twitter trials a 280 character limit Finally! I may hear some of […]

Who we are Wednesday – #7 Hugh Gibson

who we are

Reading Time: < 1 minute This weeks #whoweareweds is all about Chief Technical Officer Hugh Gibson! Hugh has been involved with Sellerdeck since the very early days and after taking a break from the business, became Chief Technical Officer in 2012. Hugh loves taking the longer view on projects and obviously has a passion for coding. Let’s get to know […]

Sell like it’s Christmas, all year round

online christmas shopping

Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]

Monthly marketing and ecommerce roundup – August 2018

Reading Time: 3 minutes With August being the busiest holiday month, we reckon there may be a few important things you might have missed in the world of marketing and e-commerce. So, we’ve gone ahead and highlighted some of our favourites in bite-size chunks for your consumption! This month we look at visual searches, Facebook announcements and cart abandonment. […]

Don’t delay in getting prepared for Black Friday.

Black Friday

Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]

Buying social media followers? Think again…

Buying fake followers?

Reading Time: 4 minutes The other day, I noticed a page on Facebook for a fairly small and quite niche business that had a lot of followers, like…. A lot. For me, it rang some alarm bells, so I took a closer look. Most of their posts had very little engagement, but 1 or 2 random posts had literally […]

Who we are Wednesday – #4 Bruce Townsend

who we are

Reading Time: < 1 minute This week for #whoweareweds we’re finding out more about Sellerdeck’s Product Manager, Bruce Townsend! After joining Sellerdeck in 2000, Bruce specialised in online marketing and search engine optimisation and then moved to product management in late 2008. Before joining Sellerdeck, Bruce worked as an entomologist at the Natural History Museum, amazing! Let’s get to know […]

No time for social? The 4 benefits of outsourcing your social media

twitter

Reading Time: 3 minutes There are over 2.8 billion active social media users worldwide. That’s a lot of people. So, if you’re sitting there thinking that social media is a fad, or it’s not relevant to your business, then I’m here to say (in the kindest way possible) you’re wrong. Social media is here to stay! What I’ve often […]

Cute and funny sells! How you can use animals in your marketing

cat with glasses

Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]

How to stand out from the crowd

wheres wally

Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]

How to create a strong brand identity and awareness on Facebook

Reading Time: 4 minutes Want to know how many people are on Facebook? Take a guess? Well, it’s estimated that more than one billion people are active on Facebook today. That’s why it’s vital to stay connected and share your brand to an ever growing and popular network. With these numbers, I won’t lie; you will have an endless […]

The social media trends to watch out for in 2017

Reading Time: 4 minutes The world of social media is fast. Stop to blink and you might just miss out on the latest ‘hot’ social app, trending news or the newest features being rolled out on your favourite social platform. Who could forget the tragic demise of Vine last year? On its release, the hype of creating a short […]

Start using Twitter for your business

Twitter welcome screen

Reading Time: 3 minutes Twitter can be an incredibly powerful business tool. You can use it to encourage loyalty with your current customers, and also connect to brand new people who you would never have reached before. Which sounds marvelous in theory, but there’s no denying that it’s also a tricky medium to get your head around. Once you […]

Our quick guide to viral content

Two boys

Reading Time: 4 minutes You won’t believe how much you’ll learn from this article! Okay, I promise to stop speaking in ‘viral’ now, but I thought it would be handy to write a bit about it, to give you all an understanding on how viral content is created. Firstly, What Exactly Is Viral Content? Quite simply, a piece of […]

Why humour is the language of the Internet and how to embrace it

grumpy cat

Reading Time: 4 minutes Whatever it is you’re looking for, the Internet will have you covered. Whether it’s advice on lawn mower maintenance, recipes using kale, local restaurant reviews or even video clips of a cat playing piano you’re never more than a few clicks away from your goal. Why do I mention ‘cats playing piano’ you may be […]

Getting the most out of social media

Reading Time: 4 minutes Chances are you’ve probably heard of social network sites such as Facebook or Twitter. Chances are also that you’re on a social network yourself, especially if you consider that social networks are growing around the world at more than 1 million users per day and well over half a billion people already use Facebook. Adoption […]

Engaging with your customers

customer engagement

Reading Time: 4 minutes In the Internet age, old ways of doing business and engaging with customers will no longer cut the mustard. There is a new power in customer’s hands, and if you don’t deliver the service that they expect, they want to tell the world. There are very few barriers to expressing strong opinions about companies online, […]