July is Independent Retailer Month
Reading Time: 2 minutes What is #IndieRetailer Month? July is a month-long celebration of independent and local business. Clare Rayner (the famous Retail Champion) started the campaign to highlight the invasion of big retail chains and to remind people in the local community to shop local. As independent retailers do not have the big budgets of the retail giants, […]
Black Friday vs Cyber Monday: What you need to know
Reading Time: 3 minutes It might feel like everywhere you turn at the moment, someone somewhere is talking about Black Friday sales. And that’s for a good reason. As an online retailer, you don’t want to ignore the hype. To put it in perspective, if you compare a normal trading day to last year’s Black Friday and Cyber Monday, […]
Brand new brand: How to show love to customers who haven’t bought from you yet
Reading Time: 3 minutes Whenever I’m shopping on the high street, I want a friendly, welcoming, relaxing experience. Whilst I don’t want to be ignored by staff, I also don’t want to be badgered by them and I certainly don’t want to shop in a store that looks like a bull has run through it. There is nothing worse […]
Do you need a modern and functional website to sell online?
Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]
Amazon – are they really competition for your SME e-commerce store?
Reading Time: 6 minutes “What’s dangerous is not to evolve” Jeff Bezos, Amazon CEO. Last week, alongside the launch of the new Sellerdeck site, we also started our new Podcast, The Insider’s Guide to E-commerce. We don’t mind admitting that the first episode of the podcast is very much a ‘beta test’ of the format, but hopefully you all […]
Online privacy shaken by HMRC crackdown
Reading Time: 2 minutes It’s hard to imagine a time when we weren’t being monitored in this security conscious society. And when it comes to our online security and privacy, we want it to be just that, secure and private. Although very annoying, you’re probably used to those ever popular marketing tactics of targeted ads and ‘site re-targeting’, where […]
Selling online – part two
Reading Time: 3 minutes We continue to look at ways to significantly increase your sales, from utilising powerful search engines, gaining trust and brand loyalty and reconsidering customer registration. Think Google When you provide a lot of information on your products, this also has major search engine benefits. Search engines love content and if the content is constantly evolving, […]
Is your site mobile ready?
Reading Time: 2 minutes If you’re anything like the typical ecommerce merchant I talk to, you’re probably obsessed with site statistics. Within the space of a few years Google analytics has turned rational thinking retailers into stats-aholics. I recently spent a day with a merchant who could tell me everything about his customers, where they lived, the browser and […]
Our 12 steps to setting up an online store
Reading Time: 5 minutes In recent years, selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right. The great news is that setting up an […]
