What social media platform is right for your ecommerce business?

Reading Time: 4 minutes Social Media is everywhere, almost everyone has used it and millions log-in daily. As an online business you can use social media to interact with customers and prospective customers, ultimately increasing traffic and sales to your website. Social media is a must for most online businesses. It is a way to communicate and build trust […]

Creating a digital marketing buzz this Christmas

Under The Bed john lewis screenshot ad advert christmas

Reading Time: 5 minutes Oh yes. It’s that time of the year again. The countdown to Christmas has begun. Which means, as an e-commerce business, it’s time to start preparing for the chaos. When it comes to your digital marketing, regardless of the time of year, you need to have an omni-channel approach. By integrating your social, email and […]

Sell like it’s Christmas, all year round

online christmas shopping

Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]

No time for social? The 4 benefits of outsourcing your social media

twitter

Reading Time: 3 minutes There are over 2.8 billion active social media users worldwide. That’s a lot of people. So, if you’re sitting there thinking that social media is a fad, or it’s not relevant to your business, then I’m here to say (in the kindest way possible) you’re wrong. Social media is here to stay! What I’ve often […]

How to nail your email marketing

laptop

Reading Time: 3 minutes We’ve all been signed up to a mailing list that we’ve never heard of at some point in our lives. Whether we unintentionally signed up at the checkout, those pesky tick boxes ‘do you want to not sign up to mailing list, check this box if you don’t’(what?!) Or signed up in store and completely […]

How to stand out from the crowd

wheres wally

Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]

What your font choice and branding says about your business

Blog about logos and branding

Reading Time: 5 minutes Previously, I wrote about the psychology behind design, and a brief part of this was about fonts and typography. Today’s blog expands on this subject, as a font can say a lot about your business. Whether it’s the logo on your website, or a large shop front sign on the high street, it is often […]

Our quick guide to viral content

Two boys

Reading Time: 4 minutes You won’t believe how much you’ll learn from this article! Okay, I promise to stop speaking in ‘viral’ now, but I thought it would be handy to write a bit about it, to give you all an understanding on how viral content is created. Firstly, What Exactly Is Viral Content? Quite simply, a piece of […]

Our top tips on effectively using email for your future marketing

email marketing

Reading Time: 6 minutes To some people, email marketing is all bad, brought about by the irritating and irresponsible activities of “spammers”. However, dismissing email marketing can be a big mistake as it remains an enormously powerful medium. It’s just important that the law is obeyed and that common sense prevails. This section is designed to achieve great business […]