Building brand loyalty in an increasingly competitive market

Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]

Are you ready for Christmas?

Christmas Shopping

Reading Time: 3 minutes The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the opportunities of Christmas are increasingly online. Online sales over Christmas have grown and grown over the last few years and continue […]

Sell like it’s Christmas, all year round

online christmas shopping

Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]

Don’t delay in getting prepared for Black Friday.

Black Friday

Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]

Why you need to be using the Google Analytics ecommerce tracking tool

e-commerce tracking

Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]

Brand new brand: How to show love to customers who haven’t bought from you yet

store

Reading Time: 3 minutes Whenever I’m shopping on the high street, I want a friendly, welcoming, relaxing experience. Whilst I don’t want to be ignored by staff, I also don’t want to be badgered by them and I certainly don’t want to shop in a store that looks like a bull has run through it. There is nothing worse […]

Clubhouse Golf’s new responsive website

Man holding tablet computer in cafe. Close up

Reading Time: 2 minutes We’ve just finished working on a new responsive, Sellerdeck Desktop website for our client, Clubhouse Golf. Clubhouse Golf have been using Sellerdeck Desktop for over a decade and were keen to keep using the software. Desktop’s architecture – with aggressively cached pages combined with NoSQL database – gives fantastic performance with relatively modest server hardware […]

Cute and funny sells! How you can use animals in your marketing

cat with glasses

Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]

How to stand out from the crowd

wheres wally

Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]

Do you need a modern and functional website to sell online?

Old Tech.

Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]

What your font choice and branding says about your business

Blog about logos and branding

Reading Time: 5 minutes Previously, I wrote about the psychology behind design, and a brief part of this was about fonts and typography. Today’s blog expands on this subject, as a font can say a lot about your business. Whether it’s the logo on your website, or a large shop front sign on the high street, it is often […]

Why bad design could be affecting your sales

Reading Time: 4 minutes What makes you choose a particular bottle of wine? Is it because it’s on offer? Maybe you’re influenced by a nice looking label? Or it could just be because you have a favourite (Argentinian Malbec if you’re asking, or buying…). In a similar vein, when walking along the high street trying to find somewhere to […]

How to avoid an abandoned shopping cart

basket

Reading Time: 3 minutes Abandoned shopping carts aren’t necessarily negative. Visitors quit their carts for many reasons. They may be competitors checking out your site, or consumers comparing prices and finding out your trading policies. Equally, customers may use your site and then place the order by telephone. On the other hand, shoppers may quit because they find your […]