What you need to know about GDPR
Reading Time: 3 minutes Many of you have been hearing about GDPR for quite some time now, but how many of you know what it is? More importantly, do you know how will it impact your business? Here, we try and clarify a few of those burning questions, and what we can do to help your e-commerce store. What […]
Top tips on how to deliver the goods
Reading Time: 4 minutes In the run up to Christmas, you need to offer a smooth service when consumers purchase from your store. One of the biggest pain points when it comes to shopping online is delivery. In the latest consumer survey from Citizen’s Advice, two thirds of consumers have experienced at least one issue with their online shopping […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Building brand loyalty in an increasingly competitive market
Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]
Buying social media followers? Think again…
Reading Time: 4 minutes The other day, I noticed a page on Facebook for a fairly small and quite niche business that had a lot of followers, like…. A lot. For me, it rang some alarm bells, so I took a closer look. Most of their posts had very little engagement, but 1 or 2 random posts had literally […]
Important company announcement from Phil Rothwell
Reading Time: 2 minutes A statement from former MD, Phil Rothwell: Dear Customers, I have some important news about the future of Sellerdeck Limited that I would like to share with you. As you are aware, over the last few years we have been developing and delivering a range of services that enable us to work more closely with […]
Can you really trust reviews?
Reading Time: 3 minutes Question: What do a Mojito, an iPhone Screen Protector and an Italian Carpaccio have in common? Answer: They will all increase your feedback score on eBay. Wait…. What? Yeah. But I’ll get to that in a minute. Whether you’re booking a holiday, buying a new car, changing your fabric softener or just nipping into town […]
What is “Feefo” and how can you benefit from it?
Reading Time: 2 minutes With the simple ease of shopping online, consumers are saving their precious time browsing in store and converting their efforts into researching for the right product at the right price. As well as comparing other companies and prices, consumers will always be on the lookout for those 5 star reviews. We’ve all done it. And […]
Why an SSL Certificate is essential for your business
Reading Time: 2 minutes Ahoy! It’s my first blog since recently joining the team at Sellerdeck towers and the topic today is security. The media has done a good job covering recent events surrounding the security of customer information following the security breaches of TalkTalk, Yahoo and LinkedIn. One of the questions our customers ask is ‘what can I do […]
How to stand out from the crowd
Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]
Do you need a modern and functional website to sell online?
Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]
Getting browsers to take the plunge and buy
Reading Time: 4 minutes Selling successfully to people who browse on the Internet has many of the elements of ordinary sales and marketing, but there are some subtle differences. For a start, the demographics of people who shop on the web can be different from those who shop in the high street, unless you happen to be selling hi-tech […]
Selling online – part one
Reading Time: 3 minutes When a prospect arrives at your site, your marketing is done. Now is the time to maximize sales, and that starts from your home page. The key principle in selling is to remove all barriers to deciding to buy and then making the buying process simple. That needs to be the focus within your store. […]
Creating tasty marketing treats for your customers
Reading Time: 3 minutes It’s much easier to carry out marketing activities in an online store than in a physical store – there are no labels to put out and everything can be automated. These well established E-commerce packages provide a bewildering array of marketing features, but it’s important to get the business framework sorted out first. These tips […]
How to avoid an abandoned shopping cart
Reading Time: 3 minutes Abandoned shopping carts aren’t necessarily negative. Visitors quit their carts for many reasons. They may be competitors checking out your site, or consumers comparing prices and finding out your trading policies. Equally, customers may use your site and then place the order by telephone. On the other hand, shoppers may quit because they find your […]
Engaging with your customers
Reading Time: 4 minutes In the Internet age, old ways of doing business and engaging with customers will no longer cut the mustard. There is a new power in customer’s hands, and if you don’t deliver the service that they expect, they want to tell the world. There are very few barriers to expressing strong opinions about companies online, […]
Believe in customer care
Reading Time: 3 minutes All your hard work has paid off and you’ve got a customer making their first order with you. So what do you do next? If you can demonstrate that you really look after your customers and give them a great experience, they are very likely to come back and order again and again. The simple […]
