Building brand loyalty in an increasingly competitive market

Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]

The “Just Pay Shipping” scam

Just pay shipping e-commerce scam

Reading Time: 7 minutes The other day I found out that the NME is now a free magazine. I was listening to a podcast featuring a former NME employee, who was very saddened by this. What was once a good magazine full of great articles about music, is now a free magazine full of adverts. But that’s the world […]

Can you really trust reviews?

Can you really trust reviews?

Reading Time: 3 minutes Question: What do a Mojito, an iPhone Screen Protector and an Italian Carpaccio have in common? Answer: They will all increase your feedback score on eBay. Wait…. What? Yeah. But I’ll get to that in a minute. Whether you’re booking a holiday, buying a new car, changing your fabric softener or just nipping into town […]

What is “Feefo” and how can you benefit from it?

Reading Time: 2 minutes With the simple ease of shopping online, consumers are saving their precious time browsing in store and converting their efforts into researching for the right product at the right price. As well as comparing other companies and prices, consumers will always be on the lookout for those 5 star reviews. We’ve all done it. And […]