Marketing and ecommerce roundup – November
Reading Time: 4 minutes The countdown to Christmas is well under way! Therefore, it’s understandably been a busy and rather hectic month in the world of marketing and e-commerce. In this round-up, we try to clarify and update you on a few things you may have missed in November. This month we cover cart abandonment, Twitter doubles its character […]
Creating a digital marketing buzz this Christmas
Reading Time: 5 minutes Oh yes. It’s that time of the year again. The countdown to Christmas has begun. Which means, as an e-commerce business, it’s time to start preparing for the chaos. When it comes to your digital marketing, regardless of the time of year, you need to have an omni-channel approach. By integrating your social, email and […]
Our monthly marketing and ecommerce roundup – October
Reading Time: 3 minutes October has come and gone, and Christmas is nearly here! But in case it went too fast for you we have highlighted the important news and updates in marketing and e-commerce. This month we cover Domino’s pizza orders, Christmas shopping countdown and huge potential change to Facebook’s News Feed. Social media news Facebook test a […]
Who we are Wednesday – #9 Josh Barling
Reading Time: 2 minutes This weeks #whoweareweds focuses on Sellerdeck’s new CEO, Josh Barling. Josh joined Sellerdeck in 2009, before the iPad even existed and found it fascinating to be involved in an industry that was going through world changing events. In 2016, Josh left Sellerdeck to gain more perspective and exposure from other businesses, joining a digital marketing […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Our monthly marketing and e-commerce roundup – September
Reading Time: 3 minutes This is our September round up! We’ve put together what we think is important news to know in the world of marketing and e-commerce. This month we look at Twitter news, Argos being named as top multi-channel retailer and cart abandonment. Social media news Twitter trials a 280 character limit Finally! I may hear some of […]
Building brand loyalty in an increasingly competitive market
Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]
Who we are Wednesday – #7 Hugh Gibson
Reading Time: < 1 minute This weeks #whoweareweds is all about Chief Technical Officer Hugh Gibson! Hugh has been involved with Sellerdeck since the very early days and after taking a break from the business, became Chief Technical Officer in 2012. Hugh loves taking the longer view on projects and obviously has a passion for coding. Let’s get to know […]
Are you ready for Christmas?
Reading Time: 3 minutes The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the opportunities of Christmas are increasingly online. Online sales over Christmas have grown and grown over the last few years and continue […]
Sell like it’s Christmas, all year round
Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]
Monthly marketing and ecommerce roundup – August 2018
Reading Time: 3 minutes With August being the busiest holiday month, we reckon there may be a few important things you might have missed in the world of marketing and e-commerce. So, we’ve gone ahead and highlighted some of our favourites in bite-size chunks for your consumption! This month we look at visual searches, Facebook announcements and cart abandonment. […]
Buying social media followers? Think again…
Reading Time: 4 minutes The other day, I noticed a page on Facebook for a fairly small and quite niche business that had a lot of followers, like…. A lot. For me, it rang some alarm bells, so I took a closer look. Most of their posts had very little engagement, but 1 or 2 random posts had literally […]
Can you really trust reviews?
Reading Time: 3 minutes Question: What do a Mojito, an iPhone Screen Protector and an Italian Carpaccio have in common? Answer: They will all increase your feedback score on eBay. Wait…. What? Yeah. But I’ll get to that in a minute. Whether you’re booking a holiday, buying a new car, changing your fabric softener or just nipping into town […]
Who we are Wednesday – #4 Bruce Townsend
Reading Time: < 1 minute This week for #whoweareweds we’re finding out more about Sellerdeck’s Product Manager, Bruce Townsend! After joining Sellerdeck in 2000, Bruce specialised in online marketing and search engine optimisation and then moved to product management in late 2008. Before joining Sellerdeck, Bruce worked as an entomologist at the Natural History Museum, amazing! Let’s get to know […]
How to nail your email marketing
Reading Time: 3 minutes We’ve all been signed up to a mailing list that we’ve never heard of at some point in our lives. Whether we unintentionally signed up at the checkout, those pesky tick boxes ‘do you want to not sign up to mailing list, check this box if you don’t’(what?!) Or signed up in store and completely […]
How to stand out from the crowd
Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]
How to create a strong brand identity and awareness on Facebook
Reading Time: 4 minutes Want to know how many people are on Facebook? Take a guess? Well, it’s estimated that more than one billion people are active on Facebook today. That’s why it’s vital to stay connected and share your brand to an ever growing and popular network. With these numbers, I won’t lie; you will have an endless […]
What your font choice and branding says about your business
Reading Time: 5 minutes Previously, I wrote about the psychology behind design, and a brief part of this was about fonts and typography. Today’s blog expands on this subject, as a font can say a lot about your business. Whether it’s the logo on your website, or a large shop front sign on the high street, it is often […]
The social media trends to watch out for in 2017
Reading Time: 4 minutes The world of social media is fast. Stop to blink and you might just miss out on the latest ‘hot’ social app, trending news or the newest features being rolled out on your favourite social platform. Who could forget the tragic demise of Vine last year? On its release, the hype of creating a short […]
Our quick guide to viral content
Reading Time: 4 minutes You won’t believe how much you’ll learn from this article! Okay, I promise to stop speaking in ‘viral’ now, but I thought it would be handy to write a bit about it, to give you all an understanding on how viral content is created. Firstly, What Exactly Is Viral Content? Quite simply, a piece of […]
Why humour is the language of the Internet and how to embrace it
Reading Time: 4 minutes Whatever it is you’re looking for, the Internet will have you covered. Whether it’s advice on lawn mower maintenance, recipes using kale, local restaurant reviews or even video clips of a cat playing piano you’re never more than a few clicks away from your goal. Why do I mention ‘cats playing piano’ you may be […]
Blogspiration! A guide to content creation and writing blogs quickly and easily
Reading Time: 3 minutes In my job role, I write blogs for other people on a weekly basis. This has led me to write about everything from water pumps, arts and crafts, adult sized school uniform and most things in between. Writing blogs about products and services that, generally, I have no prior knowledge or expertise in comes with […]
