Who we are Wednesday – #9 Josh Barling

who we are

Reading Time: 2 minutes This weeks #whoweareweds focuses on Sellerdeck’s new CEO, Josh Barling. Josh joined Sellerdeck in 2009, before the iPad even existed and found it fascinating to be involved in an industry that was going through world changing events. In 2016, Josh left Sellerdeck to gain more perspective and exposure from other businesses, joining a digital marketing […]

Why every e-commerce business needs to be blogging

blogging

Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]

Building brand loyalty in an increasingly competitive market

Reading Time: 3 minutes If you run an e-commerce store, you’re probably aware that it’s becoming even harder to gain customer loyalty in an increasingly competitive market. So, what can you do to keep your customers coming back to your store, rather than spending with those pesky competitors? The biggest challenge facing online retailers is that consumers are always […]

Who we are Wednesday – #7 Hugh Gibson

who we are

Reading Time: < 1 minute This weeks #whoweareweds is all about Chief Technical Officer Hugh Gibson! Hugh has been involved with Sellerdeck since the very early days and after taking a break from the business, became Chief Technical Officer in 2012. Hugh loves taking the longer view on projects and obviously has a passion for coding. Let’s get to know […]

Sell like it’s Christmas, all year round

online christmas shopping

Reading Time: 5 minutes The good folks over at PayPal have put together a fantastic guide for helping you to sell like it’s Christmas, all year round. According to the report, more than 21% of UK retail sales occur in November and December. This isn’t surprising when you consider that the uplift in sales for Black Friday alone is […]

Buying social media followers? Think again…

Buying fake followers?

Reading Time: 4 minutes The other day, I noticed a page on Facebook for a fairly small and quite niche business that had a lot of followers, like…. A lot. For me, it rang some alarm bells, so I took a closer look. Most of their posts had very little engagement, but 1 or 2 random posts had literally […]

Who we are Wednesday – #4 Bruce Townsend

who we are

Reading Time: < 1 minute This week for #whoweareweds we’re finding out more about Sellerdeck’s Product Manager, Bruce Townsend! After joining Sellerdeck in 2000, Bruce specialised in online marketing and search engine optimisation and then moved to product management in late 2008. Before joining Sellerdeck, Bruce worked as an entomologist at the Natural History Museum, amazing! Let’s get to know […]

Brand new brand: How to show love to customers who haven’t bought from you yet

store

Reading Time: 3 minutes Whenever I’m shopping on the high street, I want a friendly, welcoming, relaxing experience. Whilst I don’t want to be ignored by staff, I also don’t want to be badgered by them and I certainly don’t want to shop in a store that looks like a bull has run through it. There is nothing worse […]

Cute and funny sells! How you can use animals in your marketing

cat with glasses

Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]

How to stand out from the crowd

wheres wally

Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]

Looking for your USP? Then come to our event

Reading Time: 2 minutes When arriving at my very first Sellerdeck breakfast briefing in London earlier this year, it’s fair to say I was rather excited, and not just because of the free breakfast! Myself and the marketing team had spent weeks making sure we prepared for the event, in every capacity. I don’t want to go as far […]

Do you need a modern and functional website to sell online?

Old Tech.

Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]

Who are you? Business vs personal branding

Reading Time: 3 minutes Dirk Bogarde, the English actor and writer who died in 1999, famously said that to be a successful actor you just need “one great look”. He meant a distinctive look that you “own”, something that differentiates you, helps you to stand out from the crowd of other attractive people who want to make their living […]

How to create a strong brand identity and awareness on Facebook

Reading Time: 4 minutes Want to know how many people are on Facebook? Take a guess? Well, it’s estimated that more than one billion people are active on Facebook today. That’s why it’s vital to stay connected and share your brand to an ever growing and popular network. With these numbers, I won’t lie; you will have an endless […]

Why bad design could be affecting your sales

Reading Time: 4 minutes What makes you choose a particular bottle of wine? Is it because it’s on offer? Maybe you’re influenced by a nice looking label? Or it could just be because you have a favourite (Argentinian Malbec if you’re asking, or buying…). In a similar vein, when walking along the high street trying to find somewhere to […]