Meet the Team
Here at Sellerdeck, we believe that our people are our greatest asset.

Josh Barling
CEO
Key Skills
- Leadership
- Strategy
- Project & Account Management
Bio
I get great satisfaction in achieving customers’ commercial goals and solving their pains through the use of technology. All businesses are different and I love diving into their operation and data to truly understand where opportunities lie and how to unlock them. I enjoy playing and watching sports and spending time with my family outside of work.

Peter Turner
Chairman
Key Skills
- Business Development & Growth
- Strategy
Bio
I have held senior positions in several major US and Japanese multinational companies. Later focussing on technology start-ups in the UK with the intention of either selling or funding the companies for future growth. My skill is the evolution of company structures to ensure the innovations can be transitioned to sustainable commercial success.

Jenny Shaw
HR Consultant
Key Skills
- HR Generalist
Bio
As an HR Consultant I specialise in supporting SME’s through all aspects of the employee life cycle. I am passionate about creating a culture where all want to give their best in a collaborative and supportive environment, leading to success for the individual and the Company.
I co-run a junior netball club, love sailing and skiing and in quieter moments curling up with a good book!

Hugh Gibson
CTO
Key Skills
- Managing software teams
- Technical Lead
- Project management
- Software research & development
Bio
I’ve led software development teams for a very long time, and have been CTO of Sellerdeck for 10 years. I’m interested in getting the best out of my developers, and lead by example: helping solve tricky problems, and coding when needed.
I enjoy making things with my hands, too, working mostly in wood.

Bruce Townsend
Ecommerce Product Manager
Key Skills
- Communication (particularly at the interface between technical and commercial)
- Common sense!
Bio
In my spare time I enjoy the outdoors, taking photographs, and spending time with my children and grandchildren.

Ben Lee
Senior Project Manager
Key Skills
- WooCommerce
- eCommerce
Bio
I’ve been working in the industry for 14 years and delivered 100+ websites. I’m involved in the sales process, scoping, specification writing, training, implementation, and project management.
I’m a keen guitarist and enjoy annoying the neighbours with this.

Ben Darling
Innovation Product Manager
Key Skills
- Project Delivery
- Business Analysis
- Product Management
- Requirement Specification
Bio
I’ve worked in eCommerce for over 20 years and always wanted it to be the area of focus for my career. Most of those 20 years have been in project management. I’ve worked for agencies and retailers which has given me a good broad understanding of the eCommerce universe. Outside of work, I have a wife and two daughters, and we spend most of our time off away in our caravan! I am a northerner so I like cost effective holidays.

Matt Sanders
Ecommerce Project Technical Facilitator
Key Skills
- PHP
- WordPress
- Connecting Systems
- Problem Solving
Bio
I became a web developer shortly after spending some time as an SEO and Digital Marketing account manager. I primarily focus on PHP based systems like WordPress and Laravel and love to build my own tools to fix problems I come across. I keep accessibility a key part of any front end development, and when time permits, I work with a friend on https://appcessible.org.

Lee Matravers-Broome
Account Manager
Key Skills
- Building Client Relationships
- Account Management
- Customer Engagement
Bio
My experience has always been based on maintaining strong relationships with our clients and ensuring a high-quality service within the projects we undertake. My role also involves creating and presenting project proposals to ensure that our solution aligns with the customers’ requirements.
My key passions have always been wildlife photography and travel. I also enjoy spending time at gigs and festivals wherever possible and I am an avid fan of Liverpool Football Club.

Danni Di-Tommaso
Digital Marketing Executive
Key Skills
- SEO
- Design
- UX
Bio
I’m passionate about all things digital marketing. I have 5 years experience in the field and have expertise in SEO. I love to remove the mystery around SEO best practice for our clients by translating complex tasks and suggestions into plain English.
What drives me is the feeling I get when a client’s search ranking grow and they experience better revenue performance as a result of working with us.
Outside of SEO, I love football, video editing and more football – and more video editing and also small dogs that don’t malt. I also love Gin.

Jess Ayre
Digital Marketing Executive
Key Skills
- Content Writing
- PPC
- Social Media
Bio
After enjoying the creative elements of Business Studies, it didn’t take long for me to get drawn into the bright lights of the Marketing world.
I love working in this exciting field with continuous technological advancements and new, innovative ways to bring products to market. It’s rewarding to explore a customer’s needs and align effective solutions that really work.
In my spare time, I enjoy running, listening to hip-hop, quality time with family, and adventures with friends. Oh, and homemade sloe gin!

Nick Hawkes
eCommerce Web/Graphic Designer
Key Skills
- UI & UX Design
- Graphic Web & Print Design
- Adobe Creative Suite
- HTML & CSS
- Figma
Bio
Throughout my career, I have gained skills and experience across many disciplines. My main passion is visual graphic and web design with screen and print pre-press, plus brand design, coordination, and development. I have also covered website and WordPress design and build, HTML and CSS, some project management, content and blog writing, audio, and video editing.
When not working I love the great outdoors and enjoy off-road biking and visiting nature reserves walking or biking. I have 10 years plus training in Traditional Shotokan Karate improving week by week, so far reaching 2nd Dan black belt, plus I’m a bit of a sci-fi geek.

Oliver Eisma
First Line Support Team Leader
Key Skills
- Internal & External Project Management
- Customer Service
- System Management & Administration
Bio
With an extensive background in customer service and technical support, I have spent the last 8 years of my career driven by a desire to enable the success of my colleagues and customers. I’m a keen problem solver, and I thrive on finding solutions to problems where others have struggled. I’m a proud geek with a love of martial arts, Warhammer 40k, reading and competitive gaming outside of work.

Paul Stevenson
Junior Developer
Key Skills
- PHP
- JavaScript
- SQL
- HTML
- CSS
Bio
Having changed career, I have gained experience collaborating with the charity FightPandemics helping build their social media platform using React and Node.js and have been with Sellerdeck since February 2021. During my time with Sellerdeck I have been building in house software focusing on image compression and working with clients to improve their websites. I have done a lot of work around PageSpeed and fine tuning the performance of websites for our clients.
Outside of work, I have many interests including Science Fiction literature, music (particularly Soul, Reggae and Ska), classic scooters and I am a fluent Spanish speaker. I also focus on widening my knowledge of technologies and programming.

Senthilkumar D
Senior Developer
Key Skills
- C++
- Windows Programming
- Perl
- PHP
- Javascript
Bio
I have 18+ years of experience in software development and I am passionate about programming and learning new skills. My hobbies include cycling, badminton, table tennis and travelling.

Balakrishnan Sekar
Senior Developer
Key Skills
- PHP
- Javascript
- Perl
- MVC
Bio
I’m a Web developer in eCommerce and I have worked with different API’s using PHP & Perl. My hobbies include playing Carrom and Chess.

Zsolt Réthy
Senior Software Engineer
Key Skills
- C++
- Perl
- PHP
Bio
I have been with the company as a software engineer since 2000. I completed a PhD in an engineering field at the University of West Hungary (2004). In 2015, I received a postgraduate degree in philosophy. In my free time, I enjoy reading and spending time with my growing family.

Periyaswamy Seenidurai
Developer
Key Skills
- PHP
- HTML
- CSS
- JavaScript
- MySQL
- Magento 1
- Magento 2
- WordPress
Bio
I have 2 Years’ experience in UI and 4 years 8 months experience in Magento (including 1 year of experience in WordPress.), totalling over 6 years of experience.
In my spare time I enjoy travelling, music and cricket.

Kirthika Chandrasekaran
QA Manager
Key Skills
- Software Testing
- Resource Planning
- Documentation
- Project management
Bio
A Tech-foodie, love playing with words, cricket lover and perpetually bitten by the travel and shutter bugs!!

Balsam Alkhateeb
Software engineer
Key Skills
- MFC C++
- Crystal report
- PHP
Bio
I have over 20 years of experience in programming in C++, enjoying challenges and delivering high-standard software that is leading edge in eCommerce.
I enjoy cooking, reading and walking.

Oliver Hornyak
Senior Developer
Key Skills
- Web Development
- Systems
Bio
I am a senior developer at Sellerdeck part-time. I graduated in 1997 and received a PhD degree in Information Engineering at the University of Miskolc, Hungary in 2002. I joined the company in 2000.

Kiran Chandran
Technical Support Specialist
Key Skills
- Customer Service
- First Line of Defence (as they say)
Bio
I have worked at Sellerdeck for the best part of 18 years and I’m a member of the Support team, handling customer queries via the phone or email.
If you can consider watching sports a hobby, then yes, that is me! I love the F1, Arsenal and Chennai Super Kings(IPL Cricket). Above all, Die Hard is the greatest Christmas movie of all time.