Looking for your USP? Then come to our event

Reading Time: 2 minutes When arriving at my very first Sellerdeck breakfast briefing in London earlier this year, it’s fair to say I was rather excited, and not just because of the free breakfast! Myself and the marketing team had spent weeks making sure we prepared for the event, in every capacity. I don’t want to go as far […]

Who are you? Business vs personal branding

Reading Time: 3 minutes Dirk Bogarde, the English actor and writer who died in 1999, famously said that to be a successful actor you just need “one great look”. He meant a distinctive look that you “own”, something that differentiates you, helps you to stand out from the crowd of other attractive people who want to make their living […]