How to stand out from the crowd

wheres wally

Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]

Online privacy shaken by HMRC crackdown

Sellerdeck e-commerce blog

Reading Time: 2 minutes It’s hard to imagine a time when we weren’t being monitored in this security conscious society. And when it comes to our online security and privacy, we want it to be just that, secure and private. Although very annoying, you’re probably used to those ever popular marketing tactics of targeted ads and ‘site re-targeting’, where […]

Selling online – part two

fruit basket

Reading Time: 3 minutes We continue to look at ways to significantly increase your sales, from utilising powerful search engines, gaining trust and brand loyalty and reconsidering customer registration. Think Google When you provide a lot of information on your products, this also has major search engine benefits. Search engines love content and if the content is constantly evolving, […]

Getting browsers to take the plunge and buy

diving

Reading Time: 4 minutes Selling successfully to people who browse on the Internet has many of the elements of ordinary sales and marketing, but there are some subtle differences. For a start, the demographics of people who shop on the web can be different from those who shop in the high street, unless you happen to be selling hi-tech […]

Selling online – part one

fruit market

Reading Time: 3 minutes When a prospect arrives at your site, your marketing is done. Now is the time to maximize sales, and that starts from your home page. The key principle in selling is to remove all barriers to deciding to buy and then making the buying process simple. That needs to be the focus within your store. […]

Convincing customers are safe

online shopping

Reading Time: 3 minutes Once upon a time, customers needed convincing that the Internet was a safe place to shop. Internet novices still need that reassurance. But most people nowadays have shopped online at least once. They take it for granted that buying online is safe – but they still need to be persuaded that it’s safe to buy […]