Marketing and ecommerce roundup – November
Reading Time: 4 minutes The countdown to Christmas is well under way! Therefore, it’s understandably been a busy and rather hectic month in the world of marketing and e-commerce. In this round-up, we try to clarify and update you on a few things you may have missed in November. This month we cover cart abandonment, Twitter doubles its character […]
Black Friday vs Cyber Monday: What you need to know
Reading Time: 3 minutes It might feel like everywhere you turn at the moment, someone somewhere is talking about Black Friday sales. And that’s for a good reason. As an online retailer, you don’t want to ignore the hype. To put it in perspective, if you compare a normal trading day to last year’s Black Friday and Cyber Monday, […]
Why every e-commerce business needs to be blogging
Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]
Are you ready for Christmas?
Reading Time: 3 minutes The sight of the bustling high street, full of people decked in hats, scarves and winter coats was once the quintessentially British image of Christmas Shopping. The way we shop has changed, and the opportunities of Christmas are increasingly online. Online sales over Christmas have grown and grown over the last few years and continue […]
5 tips on getting the most from your product pages this Black Friday
Reading Time: 4 minutes For retailers, this is the busiest time of the year. Christmas is only around the corner. But before then we have the ever-popular Black Friday and Cyber Monday sales. Dreaded for some, but for most it’s an opportunity to get some real bargains. With there now being a level playing field between online and offline […]
The “Just Pay Shipping” scam
Reading Time: 7 minutes The other day I found out that the NME is now a free magazine. I was listening to a podcast featuring a former NME employee, who was very saddened by this. What was once a good magazine full of great articles about music, is now a free magazine full of adverts. But that’s the world […]
Don’t delay in getting prepared for Black Friday.
Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]
What is “Feefo” and how can you benefit from it?
Reading Time: 2 minutes With the simple ease of shopping online, consumers are saving their precious time browsing in store and converting their efforts into researching for the right product at the right price. As well as comparing other companies and prices, consumers will always be on the lookout for those 5 star reviews. We’ve all done it. And […]
Why you need to be using the Google Analytics ecommerce tracking tool
Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]
How to nail your email marketing
Reading Time: 3 minutes We’ve all been signed up to a mailing list that we’ve never heard of at some point in our lives. Whether we unintentionally signed up at the checkout, those pesky tick boxes ‘do you want to not sign up to mailing list, check this box if you don’t’(what?!) Or signed up in store and completely […]
Amazon – are they really competition for your SME e-commerce store?
Reading Time: 6 minutes “What’s dangerous is not to evolve” Jeff Bezos, Amazon CEO. Last week, alongside the launch of the new Sellerdeck site, we also started our new Podcast, The Insider’s Guide to E-commerce. We don’t mind admitting that the first episode of the podcast is very much a ‘beta test’ of the format, but hopefully you all […]
Online privacy shaken by HMRC crackdown
Reading Time: 2 minutes It’s hard to imagine a time when we weren’t being monitored in this security conscious society. And when it comes to our online security and privacy, we want it to be just that, secure and private. Although very annoying, you’re probably used to those ever popular marketing tactics of targeted ads and ‘site re-targeting’, where […]
Start using Twitter for your business
Reading Time: 3 minutes Twitter can be an incredibly powerful business tool. You can use it to encourage loyalty with your current customers, and also connect to brand new people who you would never have reached before. Which sounds marvelous in theory, but there’s no denying that it’s also a tricky medium to get your head around. Once you […]
Selling online – part two
Reading Time: 3 minutes We continue to look at ways to significantly increase your sales, from utilising powerful search engines, gaining trust and brand loyalty and reconsidering customer registration. Think Google When you provide a lot of information on your products, this also has major search engine benefits. Search engines love content and if the content is constantly evolving, […]
Selling online – part one
Reading Time: 3 minutes When a prospect arrives at your site, your marketing is done. Now is the time to maximize sales, and that starts from your home page. The key principle in selling is to remove all barriers to deciding to buy and then making the buying process simple. That needs to be the focus within your store. […]
Creating tasty marketing treats for your customers
Reading Time: 3 minutes It’s much easier to carry out marketing activities in an online store than in a physical store – there are no labels to put out and everything can be automated. These well established E-commerce packages provide a bewildering array of marketing features, but it’s important to get the business framework sorted out first. These tips […]
Our 12 steps to setting up an online store
Reading Time: 5 minutes In recent years, selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right. The great news is that setting up an […]
Convincing customers are safe
Reading Time: 3 minutes Once upon a time, customers needed convincing that the Internet was a safe place to shop. Internet novices still need that reassurance. But most people nowadays have shopped online at least once. They take it for granted that buying online is safe – but they still need to be persuaded that it’s safe to buy […]
How to avoid an abandoned shopping cart
Reading Time: 3 minutes Abandoned shopping carts aren’t necessarily negative. Visitors quit their carts for many reasons. They may be competitors checking out your site, or consumers comparing prices and finding out your trading policies. Equally, customers may use your site and then place the order by telephone. On the other hand, shoppers may quit because they find your […]
Is being niche the future of SME?
Reading Time: 3 minutes Mark Twain once said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Twain makes a lot of sense, unless of course he’s talking about cheese. A lot of people like cheese, and I will never pause and reflect on my appreciation of a lovely cheese. That’s one […]
Getting the most out of social media
Reading Time: 4 minutes Chances are you’ve probably heard of social network sites such as Facebook or Twitter. Chances are also that you’re on a social network yourself, especially if you consider that social networks are growing around the world at more than 1 million users per day and well over half a billion people already use Facebook. Adoption […]
