12 Steps to consider when identifying keywords

searching

Reading Time: 5 minutes Keywords are critical to succeeding with search engine marketing because they are what people are actually searching for – it’s what they type into the search box. Successful use of keywords involves expanding on an initial list, understanding the volume of traffic for each keyword, understanding how competitive these are and coming up with a […]

Why every e-commerce business needs to be blogging

blogging

Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]

5 tips on getting the most from your product pages this Black Friday

black friday shopping

Reading Time: 4 minutes For retailers, this is the busiest time of the year. Christmas is only around the corner. But before then we have the ever-popular Black Friday and Cyber Monday sales. Dreaded for some, but for most it’s an opportunity to get some real bargains. With there now being a level playing field between online and offline […]

Blogspiration! A guide to content creation and writing blogs quickly and easily 

content creation

Reading Time: 3 minutes In my job role, I write blogs for other people on a weekly basis. This has led me to write about everything from water pumps, arts and crafts, adult sized school uniform and most things in between. Writing blogs about products and services that, generally, I have no prior knowledge or expertise in comes with […]