Why every e-commerce business needs to be blogging

blogging

Reading Time: 3 minutes I’ll be the first to say that blogging can be daunting. It’s hard to make sure that what you’re writing is relevant, factually correct and engaging at the same time, believe me! But, even if you’re not the next Shakespeare, if you’re running an e-commerce store, you need to be blogging. Blogging has so many […]

Don’t delay in getting prepared for Black Friday.

Black Friday

Reading Time: 3 minutes I know that it’s not till November, 24th November to be precise, but it’s time to start ensuring that your website is optimised and able to cope with the potential increase in demand over the biggest weekend of the year for retail. With figures suggesting that web traffic on Black Friday was up 220%, now is […]

Why you need to be using the Google Analytics ecommerce tracking tool

e-commerce tracking

Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]

Start using Twitter for your business

Twitter welcome screen

Reading Time: 3 minutes Twitter can be an incredibly powerful business tool. You can use it to encourage loyalty with your current customers, and also connect to brand new people who you would never have reached before. Which sounds marvelous in theory, but there’s no denying that it’s also a tricky medium to get your head around. Once you […]

Our quick guide to viral content

Two boys

Reading Time: 4 minutes You won’t believe how much you’ll learn from this article! Okay, I promise to stop speaking in ‘viral’ now, but I thought it would be handy to write a bit about it, to give you all an understanding on how viral content is created. Firstly, What Exactly Is Viral Content? Quite simply, a piece of […]