12 Steps to consider when identifying keywords

searching

Reading Time: 5 minutes Keywords are critical to succeeding with search engine marketing because they are what people are actually searching for – it’s what they type into the search box. Successful use of keywords involves expanding on an initial list, understanding the volume of traffic for each keyword, understanding how competitive these are and coming up with a […]

Creating a digital marketing buzz this Christmas

Under The Bed john lewis screenshot ad advert christmas

Reading Time: 5 minutes Oh yes. It’s that time of the year again. The countdown to Christmas has begun. Which means, as an e-commerce business, it’s time to start preparing for the chaos. When it comes to your digital marketing, regardless of the time of year, you need to have an omni-channel approach. By integrating your social, email and […]

Cute and funny sells! How you can use animals in your marketing

cat with glasses

Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]

What your font choice and branding says about your business

Blog about logos and branding

Reading Time: 5 minutes Previously, I wrote about the psychology behind design, and a brief part of this was about fonts and typography. Today’s blog expands on this subject, as a font can say a lot about your business. Whether it’s the logo on your website, or a large shop front sign on the high street, it is often […]

Getting the most out of social media

Reading Time: 4 minutes Chances are you’ve probably heard of social network sites such as Facebook or Twitter. Chances are also that you’re on a social network yourself, especially if you consider that social networks are growing around the world at more than 1 million users per day and well over half a billion people already use Facebook. Adoption […]