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KJN Aluminium Profile

KJN Automation Ltd has been specialising in Precision Engineering since 1997. Since then the company has built a strong brand and long-standing relationships with customers who require aluminium profile. KJN are one of the UK’s leading suppliers of Extruded Aluminium profile and Accessories and associated products.

Commercial goals achieved

Visibility throughout the entire order fulfilment process

Reduced time and effort on fulfilment and customer service

Converted offline orders to online orders which increased sales by 44%

Increased keywords in the top 3 on Google by 110% increase

Customers technical requirements

KJN approached Sellerdeck with a long list of unique requirements their industry and customers demanded and had confidence that Sellerdeck was the right ecommerce agency to deliver on those requirements to a high standard. 

KJN was hemorrhaging time and effort in areas where functionality and automation could complete quickly and efficiently. One of the main objectives was to reduce costs by improving efficiency, which was achieved through a series of features and integrations.

Along with saving time, the new processes and features gave greater visibility of orders, customers and stock which has resulted into a better performing business. The unique products and types of orders created a real challenge for Sellerdeck and required significant bespoke development to ensure the entire journey from capturing an order to fulfilling it was a frictionless experience for the customer and KJN’s staff.

Sellerdeck identified Magneto as the appropriate platform to meet KJN’s complex requirements.

Features and functionalty

Profile Length Automated Configuration

KJN’s best selling products are the different types of aluminium profile, cut to length with drilling options.

The ‘Specify your Length’ field allows for a browser to enter a specific length between 100mm to 6,000mm and automatically calculates the appropriate price and weight based on a data table setup per product in the CMS of Magento.

KJN New Website by Sellerdeck Web Design

Improved Data Capturing

KJN also offer design and manufacturing services for bespoke products which are typically fabrication of profile for uses such as aquariums, conveyors, production trolleys, machine guarding and enclosures. 

However this was all processed offline, Sellerdeck created a Bespoke Product option which allowed for this type of product to be processed online, with all the necessary data being recorded and funnelled into the sales reports.

Automated Data Entry

KJN use Sage Accounts for all customer, product and stock management and were previously manually rekeying orders from their website into Sage.

An automated integration running on a scheduler exports all the complex data and imports it into Sage. Although this can sound simple, when you include all the customisations it becomes hugely complex and highlights many areas that require deep thought to find and deliver a solution.

This was achieved and now KJN no longer re-enter data everyday.

Customised Quote Tool

As KJN sells to businesses, not all orders can be confirmed until a price has been given and subsequently a PO created. Therefore Sellerdeck developed a quote tool which allowed for this process, with the specific features to cope with KJN’s unique products and processes.


KJN has achieved its main goal of reducing time wastage through the use of technology. This has resulted in more available time within the team to focus on activities that progress on the business other objectives.

B2B eCommerce is developing rapidly and KJN now has a system that gives the functionality required to accept orders online, resulting in a more buying options for different types of customers and less time spent per order, while still maintaining order accuracy.

Read KJN’s review on Clutch: