UK Pool Store are one of the UK’s top suppliers of swimming pool chemicals and accessories. Sellerdeck and UK Pool Store have been working closely now for a number of years. Their Facebook page has been built up from scratch, as well as regular seasonal e-mail campaigns and blogs. Sellerdeck are also excited to have worked with UK Pool Store to develop a new website, which will be launched for their new season in 2018.

The History

UK Pool Store started out in 1997 with the sale and installation of domestic and commercial pools & spas alongside all the services which encompass that. Starting up an online store was the natural progressive step in order to reach a wider audience and of course, generate more sales.

The Brief

UKPS admit themselves that they are not marketers. They are the small team and are always busy running their business. UKPS approached Sellerdeck to work on E-mail marketing, so that they could focus current and potential customers on specific products to increase sales and inform them of new services.

The Result

Sellerdeck have worked hard to gain genuine, industry specific understanding of UK Pool Stores business in order to be able to create bespoke content & imagery for each email campaign.

Glan from UK Pool Store noted ‘The way Sellerdeck has enhanced and increased my brand value throughout the process of either the development of the E-commerce site or the marketing strategies have made a big difference to our business and performance online’

So far, UKPS have seen a strong retention in their core customers and an increase in their average ticket prices.

e-mail marketing.

Sellerdeck work closely with UK Pool Store to pick a selection of products and offers each week throughout their main season, and on occasion throughout their off-season. Each e-mail has a theme, with a complete bespoke image made by Sellerdeck.

Here’s a selection of some of our favourites! 

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