The Floor Heating Warehouse

UK’s Largest Supplier of Warm Water & Electric Underfloor Heating Systems. Heatmiser thermostats and controls, heating and insulation.

The Floor Heating Warehouse have saved


hours each year


The Floor Heating Warehouse has been our client for many years, beginning with their first initial website on our Sellerdeck Desktop platform. As the business grew, they wanted to move away from a desktop platform and onto Cloud.

In addition, they highlighted the need for improvements on their current fulfilment process, as well as resource and content production challenges. Manual processes and procedures took up a significant amount of time, meaning they didn’t have the resources to focus on search engine optimisation, which was having an indirect effect on their conversion rate.

The Brief

Floor Heating Warehouse approached us with the commercial goal to gain more time to invest in their business in areas that would return on investment. One of these is content production and optimisation to improve their organic search rankings.

Commercial Goals Achieved

We removed manual processes by integrating QuickBooks, this has saved 4 hours of time a day which They has been able to invest back into growth initiatives.
We modernised their website in order for it to compete with up and coming competitors, as well as build browser confidence.
Major improvements have been made in the website functionality and UX. This has led to an increase in conversion rate.

Customers technical requirements

The Floor Heating Warehouse has been a client of ours for many years. They highlighted some initial challenges with resource and content production. They were unable to optimise content for search engines due to a number of manual processes and procedures that required a significant amount of time, this was indirectly affecting their conversation rate.

They had previously been downloading orders from Sellerdeck Desktop and then copying and pasting information into QuickBooks. Their commercial goal was to gain more time, so they could invest it into their business in areas that would return on investment. One of these being content production and optimisation for improving their organic search ranking places. We aligned their commercial goals with WooCommerce UK, a fully scalable, affordable and feature-rich platform.

Features and functionality

Restructure of variations

The new website has streamlined the user experience on multiple products pages by adding quantity based options for customers. This has resulted in a more informative, seamless and intuitive browsing process. This was applied for customer convenience, as it reduces the click depth of the pages.

This means that when you visit the products page, there will be multiple items available, so it’ll take less time scrolling through pages to find what they are looking for. Now all customers need to do is select how much stock they’re interested in buying which makes browsing quicker than ever before while not sacrificing quality control whatsoever.

We have seen an exciting climb to page one in Google for our main search term “Underfloor Heating” with signs of fluctuating to position 1. It’s been an exciting year for us, huge thanks to Jack and the team.

Special Features

Enhanced Navigation

Mobile Content Optimisation

Customised Product Presentation

Fast Page Load Speed


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