Specialists in pet nutrition and passionate about helping Irish pet families to care for their pets

Year on year growth over

0 %

Fuelled by a conversion rate reaching 10%


Historically Petmania has been a bricks & mortar business and in 2020 they approached us to launch a new ecommerce solution. They hadn’t previously traded online but did have a site with lots of great pet advice content.

Expectations were high due to their strong brand in Ireland and we delivered an ecommerce solution that enabled them to achieve six figure monthly sales within 6 months of launch, and 30% year on year growth since.

The Brief

  • Strictly apply the brand guidelines for a consistent customer experience online and instore
  • Deep integration with the Retail Management system for efficiency in operation
  • Large product catalogue with multiple navigation options for ease of use
  • Digital health hub for instore pet advice
  • Reduce product range from 1,000 to approximately 500 products
  • Subscription management 
  • Comprehensive promotions to offer multiple concurrent promotions with specific criteria

Digital Health Hub

Petmania are great at blending the lines between online and office, with its Health Hub being a great example.

Sellerdeck built a fully responsive micro site for an into store experience on pet health.

The site was created to give the impression of an app, without the higher costs associated with app development.

This micro site delivers a create instore customer experience to navigate through pet advice by breed with embedded YouTube videos.

Special Features

Comprehensive Filtering and Search

Click and Collect across 25 retail stores

Subscription management

Advanced Payment Options

Advanced Customer Reporting

Integration with their Retail system

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We plan, design, develop and continue to support your business through its growth.