Jones and Tomlin

Established in 1946, they are an independent, family-owned business specialising in premium beds, mattresses and bedding.

Jones & Tomlin are a luxury bed specialist with an impressive six figure monthly sales result within six months of the site launch. They have new sales channels selling bedding & accessories nationally and a highly sought after mattress collection service


Jones & Tomlin run its multi-store business through a comprehensive Retail Management System and it was necessary to tightly integrate the ecommerce solution with this. While ensuring operations ran smoothly Jones & Tomlin wanted to capture more sales online and access new audiences nationally.

The Brief

  • Tight integration with Retail Management System for ease of operation
  • Nationwide delivery options 
  • Deliver a luxury online experience to match instore
  • Embed optional services during checkout to help customers with mattress disposal and create upsell opportunities
  • Visual product configuration to accurately select the correct components of a bespoke product, integrated into the Retail Management System for ease of product management, fulfilment and stock control

The Results

Choosing Options

One of the unique features of the Retail Management System integration for Jones & Tomlin is the product page. Instead of adding the product to basket there is an option for “Choose options”. See below…

Full Screen Configurator

All of these options are driven by the product data in the Retail Management System. When clicking on the button a full screen configurator for this product appears.

The options have hierarchy, meaning additional options appear and disappear based on selections. You can have text options or images. It works great for swatches but also illustrations to show things like drawer configuration. The options can be price affecting too.

Special Features

Product Filtering and Search

Product Configurator

Dynamic Shipping Options

Advanced Payment Options

Data Capture And Integration For Marketing Automation

Integration with Retail Management System

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