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Ecommerce Website Design and Development

We are a technical ecommerce web design agency based in Devon, with over two decades of experience in delivering successful solutions to UK SMEs.

We are experts in Magento and WooCommerce, as well as, our own proprietary platform, Sellerdeck Desktop. We partner with you to build a full solution that delivers on your commercial goals. This ranges from large front end and back-office implementations, as well as, quick wins through Change Requests.

Our approach

We have a customer-first approach, where we learn about your business and then build a high-quality website that delivers on your commercial objectives.

  • Leadership in project management
  • Easy to work with
  • Attractive & functional designs
  • Frictionless ecommerce
  • Superfast code
  • End to end testing

Explore our ecommerce platform expertise

Sellerdeck offers ecommerce website design and development across three platforms.

We are an agency with skill-sets across multiple disciplines and as a result, we can utilise that resource to deliver solutions and frictionless ecommerce on multiple platforms and coding languages.

Sellerdeck Desktop

  • Affordable
  • Very fast page load
  • Complete ownership of data
  • Very secure
  • Reliable
  • Access to our Swift template


  • Enterprise level
  • Built for scalability
  • Feature rich
  • Very flexible
  • Advanced security features


  • Great value
  • Very Flexible
  • Most used ecommerce platform
  • Large library of APIs/plugins
  • Easy to use platform

What our Customers Say

Read our testimonials from our happy customers.

Andy Shercliff
Andy Shercliff
We are a small company whose website was developed in 2008 using Sellerdeck software, and the site has generated millions of pounds in revenue since that date. Sellerdeck has enabled us to keep the site up to date, despite many changes to technology and customer buying habits over the last 12 years. We particularly like the link to the PayPal ecommerce platform, which makes it very easy for our many customers in North America and Europe to pay online.
Chimsoc Limited
Chimsoc Limited
We used Sellerdeck for our latest web site design and implementation. We would like to say that we were very happy with the attention to detail, and the desire to produce something that met our requirements. Nothing was too much trouble, and direct contact with the project manager at all times made the whole process very simple.
Mark Lowery
Mark Lowery
We have used Sellerdeck for more than 10 years and it has been a reliable system that has grown along with us. The Enterprise version gives good performance for larger users that need multiple administrators accessing orders at the same time.
Carl Gray
Carl Gray
I have used Sellerdeck for a great many years and I have found this company to be always straightforward and helpful. Their software is comparatively easy to setup and use especially when you have excellent help only a phone call or email away. Carl Gray
Verified Reviewer
Verified Reviewer
Best eCommerce Solutions Provider you will try My experience was very positive, after some time I was able to understand the usability of the site and how it can help boost my ecommerce sales. Today I think I would not be able to stop using the tools provided. ☺What I liked most was the ease of using the site. Very intuitive, it helped me a lot with my ecommerce. ☹I didn't like the amount of loose information the site has. I was confused when looking for what I wanted.
Jacques D.
Jacques D.
Great Responsive Template ! The part I like best is being able to work from my PC. The Order Module is quite complete. It's well organized. At first glance, you know the status of each order you haver received.
Ricardo R.
Ricardo R.
Great Software I used Seller Deck -Actinic about ten year Is perfect and great software my sales is up I have more customer
Cindy B.
Cindy B.
Huge Savings with Sellerdeck! Sellerdeck is hard to learn and use for stores with a lot of products and complex inventory. But once it is set up, it is solid and stable, and so much less expensive than any other product out there! If you have a simple inventory and use one of the templates, it's much easier. If you customize, importing to a newer version becomes much more difficult. But the older versions keep working solidly on new systems, so you only need to move up if the new features are worth the extra work of rebuilding and recustomizing your store. ☺Low price! ☹Difficulty importing from one version to another with customized templates
Bernard M.
Bernard M.
What about using SellerDeck in French ! There should be an easy way to translate an use SelleDeck in French or any other European language. Some part cannot be translate without changing the main programs. ☺Managing the software on my computer. ☹Difficulty translating the software
Gary K.
Gary K.
The "responsive design" changes formats so it can be seen and used on any devise I have used Sellerdeck for years and I have had many different versions as they came out. The latest 2015 "responsive design" version changes formats so it can be seen and used on any devise. I use Sellerdeck with a custom template that Todd Edwardson of implemented for me on the Sellerdeck platform. I love how easy it is to control the content on my website. I can change text, add new images and load new product with ease. The learning curve is short and the value is high. I highly recommend Sellerdeck.
Dave B.
Dave B.
Sellerdeck - Best Shopping cart with endless customization possibilities Solid Platform, Great Features, Easy to Use We've been using SellerDeck since 2007, back when it was known as Actinic. SellerDeck has continued to grow year after year with new features. Buying software I own and not relying on the cloud is important to me. SellerDeck is easy to use and makes it easy to sell complex products efficiently and professionally. SellerDeck is reliable and fully supported here in the US. Our products are easily found on Google without even trying. The predictive site search helps our customers locate our products quickly. Very satisfied with SellerDeck and would recommend it to anyone looking to sell online.
Phil R.
Phil R.
9 years of using Actinic/Sellersdeck I have limited knowledge of HTML web site shopping cart programming so I started with Actinic4, then upgraded to Actinic7 and early this year to SellersDeck. Each upgrade was easier to improve the quality of my website, However the upgrade to SellersDeck made a vast difference in the ease of use and features I could now add to my website. Many changes that previously required HTML programming now are done easily from the option menus SellerDeck was always there to assist me when I had some minor problems especially Todd Edwardson Although there are still some features I have not taken advantage of, I would recommend this program to anyone wanting to do their own website with a limited knowledge of HTML

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