Google my business (GMB) is a great tool for local SEO. It is surprising that some ecommerce sites don’t even have an account!
I don’t have a GMB
Find out how to sign up to GMB here.
I have a GMB account
Why should you optimise your GMB?
Local 3 Pack
Is a map listing in Google’s results that show searchers the top three companies Google finds to be the most relevant. The 3 Pack ranks in first place in 93% of local searches. So beat your competitors by optimising your GMB.
3 steps to take when optimising your GMB for local 3-pack?
- Update your key business information i.e. business name and category, location, hours of operation, local phone number and website URL.
- Optimise your GMB title by adding in keywords (Tip: Investigate what keywords your competitors are using)
- Ask your customers to leave reviews on your GMB account (Tip: Ask a customer to leave a review after they’ve had a good experience with you)
Find out how to update your GMB profile here