Ahoy! It’s my first blog since recently joining the team at Sellerdeck towers and the topic today is security. The media has done a good job covering recent events surrounding the security of customer information following the security breaches of TalkTalk, Yahoo and LinkedIn. One of the questions our customers ask is ‘what can I do to keep my customer information safe?’

The world of information security can be complex, but by taking small and simple steps, you can increase the security of your website, boost your reputation and increase sales by installing an SSL Certificate.

What is an SSL Certificate?

SSL (Secure Socket Layer) creates a ‘layer’ of protection to a website. In short, it ensures that sensitive information such as card numbers or personal information is transmitted in an encrypted form – stopping attackers from intervening and stealing sensitive information.

SSL Certificate

Why are SSL Certificates important?

SSL Certificates have become the standard when it comes to online businesses such as yours. A website with an SSL Certificate builds consumer trust, and can improve how search engines rank your website.

Google – now marking websites as insecure

Last year Google announced a very important change to the way it handles websites that don’t have an SSL Certificate. From this year, Google will begin to mark websites as unsecure when an SSL Certificate isn’t present.

This means without an SSL your customers could see something like this:

unsecure connection

This is a guaranteed method to stop a potential customer transacting with your website.

Why is it important for me to have a website SSL?

It’s important to have an SSL Certificate in order to:

  1. Keep your customer information safe by encrypting the connection
  2. To stop search engines showing ‘not secure’ warnings for your website
  3. To improve your search engine ranking and build new customer orders

How do I get an SSL Certificate for my website?

For Hosting or Desktop 365 customers, we’re here to take care of the installation and you don’t need to do anything. There’s no disruption or downtime during the ‘switch-on’ either. You can contact us today on 0845 129 4888 or email sales@sellerdeck.co.uk to get an SSL set up on your website today.

Need more information?

We’ve popped together some helpful links for further reading:



Upcoming GDPR legislation:

Article 32, Security of Personal Data, states that the “controller and the processor shall implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including…the pseudonymisation and encryption of personal data.”

Lynden Singh

Lynden’s Bio goes here.

Justin Taylor

I joined Sellerdeck in 2017 after 10 years as an E-commerce Manager running multi-channel online retail stores. It’s this experience which led me to join Sellerdeck. As the E-commerce Partnership Manager, my focus is on the success of our customers. I work with the teams at Sellerdeck to pull-together the best that we can offer, which has a strategic and positive impact on our customers.

Outside of work, I love to travel and have a large extended family dotted around the globe.




Josh Barling

I joined Sellerdeck in 2009, before the iPad even existed, and it was fascinating to be involved in an industry that was going through world changing events. Prior to Sellerdeck I completed an apprenticeship in Civil Engineering, where I was self-taught on AutoCAD to design structural drawings and 3d models.

After eight years in the company and towards the end of 2016, I wanted more perspective and exposure from other businesses, so I left to join a digital marketing agency who focused on technical SEO.

But I couldn’t stay away and in August of 2017 I was given the opportunity and privilege of being Sellerdeck’s CEO.

The company and its employees all share a set of strong values which is evident with every person you engage with. This is what I most admire of Sellerdeck and the people within the business.

Outside of work, my life revolves around the people I love and playing or watching as much football as I can.

Why Choose Sellerdeck?

In an online world filled with an abundance of E-commerce companies, marketing agencies and one-stop solutions, the big question is: Who do you choose?

Well, we here at Sellerdeck like to think that we can be the perfect fit for your company. Why? Because we’ve been doing it since 1996. Sellerdeck almost single handedly changed the face of E-Commerce in the UK with our easy to use Desktop E-Commerce Solution. Every business has to evolve and we’re no different. A name change, a re-branding and a lot of code later and here we are. Not only can we design, build, host and market your e-commerce business, we can work closely with you to become your e-commerce partner.

Just look at the growth of a site like Clubhouse Golf, breaking through a closed golf market to see how partnership has helped them.

Don’t wait, come have a chat with us. Even if you end up feeling that we’re not the provider for you, we’d love to hear from you, would love to chat to you and would love to get you started on the road to selling more online.

Advanced Promotion and Marketing

Single use coupon codes

Integration with Google Universal Analytics and Adwords

XML Sitemap Generation

Generates search-engine-friendly web sites

Meta keywords, meta description, title tags and image alt tags are generated and can be edited

Create customer accounts to increase shopper loyalty

Create Best Sellers list for publication to the web site

Create Related Product lists to encourage additional purchases

Automatically generate a New Products list and publish to web site

Generate email and mailing lists including labels, envelopes and reports

Google Analytics integration (requires free Google Account)

Apply discounts based on order value and display in the shopping cart

Customer feedback (requires Feefo)

‘Condition’ Field for Google Product Feed

Recently viewed products

Create ‘Also Bought’ lists to show products other shoppers have purchased

Apply discounts based on quantity or specific products ordered

Apply discounts such as ‘buy one get one free’, date-expiring and multiple use coupons

Advanced mailing list generation allowing filtering based on a variety of criteria

Set up a range of customer groups and apply specific criteria (discounts, messages, payment methods)

Flexible Product Catalogue

Simplified stock-management for options

Logging of stock level changes in external file

Familiar and easy to use Windows interface

Explorer-style ‘drag and drop’ style interface

Create multiple page layout options

Sell downloadable, digital products

Create unlimited number of product sections and subsections

Add additional text or images in a pop-up window or supplementary page

Unlimited product variations such as size and colour with prices assigned to each variant

Display product choices as radio buttons, drop downs or button grids

Define additional components for each product

Add shopper definable fields for personalised products

Display prices in two currencies simultaneously, using a fixed exchange rate

Enter and display product prices exclusive or inclusive of tax

Specify delivery cost by weight, geography, order value, quantity and size of package

Export/import product and section data

Create links to external files or urls

Hide products and information items from selected customers or customer groups

Show different payment methods for online and offline orders

Set up different data fields for different types of product

Customer Friendly Stores

Fully integrated product reviews from Feefo

Automatically generates multiple pages in long sections

Content filtering allows browsers to successively refine their view of a set of products

Dynamic section generation uses filtering to create sections based on user-defined criteria

Dynamic choices enable the available product options to be updated as the customer selects them

Pricing dynamically updates when shoppers select different options for a product

Search incorporates an auto-suggest feature and results can be sorted by name, relevance and price

Automated single product per page

Online customer accounts

Online order tracking

Online order history

Automated site navigation features including menu bar, section list, site map and breadcrumb trail

Automatic email confirmation of order

Remember me option for returning visitors

Cart content summary visible on every page

Cart contents can be saved for later completion, or as a ‘wish list’

Fast product search

Search by product variants such as colour and size

Postcode lookup on the web site for online orders (Postcode Anywhere account required)

Postcode lookup on the desktop for offline orders (Postcode Anywhere account required)

Streamlined checkout

Integrated Order Processing

Automatic label and tracking code generation using GFS Selector

Online order tracking

Online order history

Management of eBay Orders

In-Built PayPal Processing

Built-in order-processing module processes orders from receipt to shipment

Calculates shipping, handling and taxation costs

Full range of online payment options including SellerDeck Payments and PayPal

One click order processing feature

Stock level monitoring with alerts for low stock

Print invoices, packing lists and address labels

Create and view sales reports

Set up email templates and generate customer emails

Import customer account information

Order entry form for mail and telephone (MOTO) orders

Customisable order entry form for mail and telephone (MOTO) orders

Real-time card payment processing for mail and telephone (MOTO) orders using SellerDeck Payments

Customise the order summary screen

Make notes and add reminders to orders for actions on specific dates

Barcode scanning to track orders

Order picker to speed up picking and packing

Real time stock control

Handle components independently

Credit Card Shredder

Order Filter

Quick find on orders

Queue order email sending

Add order number to custom emails

Integration with Google Checkout

Date defined by shopper on purchase

System Integrations

Fully integrated product reviews from Feefo

Automatic label and tracking code generation using GFS Selector

Integration with Google Universal Analytics and Adwords

XML Sitemap Generation

Management of eBay Orders

In-Built PayPal Processing

Logging of stock level changes in external file

Extendable architecture allowing developers to add new features

Interface with Sage 50 Accounts, transferring orders and importing product and customer data

Interface directly to SellerDeck EPOS

Dynamically link products to an external database

Easily accessible MS SQL database for linking to external systems

Comprehensive Support

30-days free email and telephone support

Optional support and upgrades service

Online Knowledge Base

SellerDeck Community forums

Dedicated expert technical support team

Scalable and Efficient

Extendable architecture allowing developers to add new features

MS Access database

High performance MS SQL Server and MS SQL Server Express database

Start-up and Design wizards to get started quickly

Prompted backup and restore feature

Fast upload facility for SellerDeck Hosting and compatible specialist hosts

Create multiple sites from a single licence

Multi-user option for catalogue management and order processing (up to 4 users)

Multi-user option for catalogue management and order processing (4+ users)

Manage user access to assign user roles and responsibilities

Site selection on start up

Claire Lupton

I have worked in Marketing and Communications for over 15 years and I could not imagine working in another job!

I’ve worked in lots of different industries and in recent years have specialised in digital marketing for technology and website companies. Alongside heading up the Ignite digital marketing team, I also manage the marketing for Sellerdeck. The best part of my job at Sellerdeck is working with the customers to help them create and achieve their marketing objectives. I work with a great team and all marketing projects start with a team brainstorm over a cup of tea, we allocate the different tasks, ranging from email marketing, social media, blogging, advertising and offline campaigns to the relevant person. I love the variety where every day is different.

My special object is Hugo (hedgehogs are my favorite animal), he was a gift a long time ago from my parents and he goes everywhere (within reason) with me.

Postcode Anywhere

By using Postcode Lookup on your website, you’ll be able to streamline your checkout process and reduce your cart abandonment rate, with your customers addresses filled automatically upon entering their postcode. Postcode Lookup is fully integrated with Sellerdeck and supported by our in house Technical Support team.


Sellerdeck has partnered with Global Freight Solutions to give you access to delivery carriers which have previously only been available to large volume shippers and your clients will be able to track packets and parcels with the option of using SMS and email notifications. GFS also offers Integrated Labelling which automates the printing of shipping labels, straight from Sellerdeck.


We’ve partnered with eBay to bring you our eBay order management tool, which allows you to import all of your eBay orders into Sellerdeck and process everything in one place! With a host of benefits, including updated stock records and automatic status emails sent your customers, check out our eBay extension today!


We are proud to say that as a partner of Sellerdeck, PayPal is fully integrated with Sellerdeck Desktop. PayPal is a fast and secure way to process online payments and accepts all major credit and debit cards as well as allowing your customers to pay with their PayPal accounts.

With over 20 million accounts in the UK and over 140 million worldwide and a range of affordable products to suit your business needs, contact them today to get set up with one of the global leaders in Online Payments.

Feefo Feedback Service

Feefo’s feedback service allows you to request feedback from your customers after they’ve purchased from your online store, ensuring that all of your feedback is 100% genuine. Your reviews are automatically sent to Google, enriching your website content and can increase your conversion rates by up to 17%!

With research suggesting that 92% of consumers now read online reviews before making a purchase, there’s no better time to sign up to the Feefo Feedback Service!

Site Management

Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed.

Administration Permission System Roles and Users.

Web Services API for easy integration between Magento and any third-party application.

Fully 100% customisable design using templates.

Customer Groups.

One-Click Upgrades.

Content Management System for Informational Pages.

Google Website Optimiser.

Integration for A/B and Multivariate Testing.

Catalogue Browsing

Layered / Faceted Navigation for filtering of products in categories.

Layered / Faceted Navigation for filtering of products in search results.

Flat Catalogue Module for Improved Performance with large catalogues.

Static Block tool to create category landing pages.

Ability to assign designs on category and product level (unique design per product/category).

Configurable search with auto-suggested terms.

Recently viewed products.

Product comparisons.

Recently compared products.

Cross-sells, Up-sells and Related Items.

Popular Search Terms Cloud.

Filter by Product Tags.

Product Reviews.

Product listing in grid or list format.


Product Browsing

Multiple Images Per Product

Product Image Zoom-in Capability

Product Reviews

Related Products

Stock Availability

Multi-Tier Pricing Upsell

Product Option Selection

Grouped Products View

Add to Wish list

Send to a Friend with Email

Catalogue Management

Inventory Management with Backordered items, Minimum and Maximum quantities

Batch Import and Export of catalogue

Batch Updates to products in admin panel

Google Base Integration

Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products

Virtual Products

Downloadable/Digital Products

Customer Personalized Products – upload text for embroidery, monogramming, etc.

Tax Rates per location, customer group and product type

Attribute Sets for quick product creation of different item types

Create Store-specific attributes on the fly

Media Manager with automatic image resizing and watermarking

Advanced Pricing Rules and support for Special Prices (see marketing tools)

Search Results rewrites and redirects

Approve, Edit and Delete Product Tags

Approve, Edit and Delete Product Reviews

RSS feed for Low Inventory Alerts

Customer Personalized Products – Upload text for embroidery, monogramming, etc.

Customer Personalized Products

Customer Personalized Products – Select Date/Time options for products

Customer Sorting – Define Attributes for Customer Sorting on category (price, brand, etc.)

Customer Accounts

Order status and history

Re-orders from account

Recently ordered items

Address Book with unlimited addresses

Default Billing and Shipping addresses

Wish list with ability to add comments

Email or Send RSS feed of Wish list

Newsletter Subscription management

Product Reviews submitted

Product Tags submitted

Downloadable/Digital Products

Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wish list, recently ordered items, recent reviews and recent tags

Customer Service

Contact Us form.

Feature-rich Customer Accounts.

Order History with Status Updates.

Order Tracking from Account.

Password Reset email from front-end and admin panel.

Order and Account Update Emails.

Customizable Order Emails.

Create and Edit Orders from the Admin Panel.

Order Management

View, edit, create and fulfil orders from admin panel.

Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment.

Print invoices and packing slips.

Call Centre (phone) order creation − Includes ability to create new customer, or select existing customer and view shopping cart, wish list, last ordered items, and compare products list, as well as select addresses, give discounts and assign custom prices.

Create re-orders for customers from administration panel.

Email Notifications of Orders.

RSS feed of New Orders.

Checkout, Payment and Shipping

One-Page Checkout

Integrated for real-time shipping rates from: − UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL

Configurable to authorize and charge, or authorize only and charge on creation of invoices

Integrated with Amazon Payments

Integrated with multiple PayPal gateways

Integrated with Authorize.net

Integrated with Google Checkout (Level 2)

Saved Credit Card method for offline payments

Accept Checks/Money Orders

Accept Purchase Orders

Payment Extensions Available through Magento Connect

SSL security support for orders on both front-end and back-end

Guest Checkout and Checkout with account to use address book

Shopping Cart with tax and shipping estimates

Option for account creation at beginning of checkout

Accept gift messages per order and per item

Saved Shopping Carts with configurable expiration time

Shipping to multiple addresses in one order

On-site order tracking from customer accounts

Multiple shipments per order

Ability to specify allowed destination countries per method

Flat rate shipping per order

Flat rate shipping per item

Free Shipping

Table rates for weight and destination

Table rates for product sub-totals and destination

Table rates for number of items and destination Free

Marketing Promotions and Tools


Newsletter Management.

Landing Page Tool for Campaigns.

Catalogue Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products.

Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.

Free Shipping Options.

Multi-Tier Pricing for quantity discounts.

Bundled Products Options.

Customer Group-specific pricing and group-specific tier pricing.

Recently Viewed Products.

Recently Compared Items.

New Items Promotional Tool.

Up-sells in Shopping Cart.

Cross-sells on product pages.

Send to a Friend for all visitors, or registered users only.

Send Wish list to a Friend by Email or RSS.

RSS Feeds for New Products, New Specials and New Tags.

Auto-generated Site Map.

Google Site Map.

Analytics and Reporting

Integrated with Google Analytics

Admin Dashboard for Report Overview

Sales Report

RSS feed for New Orders

Tax Report

Abandoned Shopping Cart Report

Best Viewed Products Report

Best Purchased Products Report

Low Stock Report

Search Terms Report

Product Reviews Report

RSS feed for New Reviews

Tags Report

RSS feed for New Tags

Coupon Usage Report

Total Sales Invoiced

Total Sales Refunded

International Support

Support for localization, multiple currencies and Tax rates.

Configurable List of Allowed Countries for: − Site Registration − Shipping Destination Addresses with ability to specify per shipping method − Billing Addresses with ability to specify per payment method.

Search Engine Optimization.

100% Search Engine Friendly.

Google Site Map.

Search Engine Friendly URL’s.

URL Rewrites give full control of URL’s.

Meta-information for products and categories.

Auto-generated Site Map for display on site.

Auto-Generated Popular Search Terms Page.

Govindaraj Poosamani

Having worked in Web and Graphic design for 9 years, I am now a Senior User Interface Designer at Sellerdeck, working on both the design and development of Sellerdeck Cloud and Desktop Projects.

What I love about working at Sellerdeck is that I get to use my core skills as a developer and designer every day and for me great design is simple, pragmatic and efficient.

When I’m not working I love spending time with my family and chilling out.

Zsolt Rethy

When I graduated in 1999 I was already working as a developer for a German-Hungarian company developing automation software for warehouses.

I joined Sellerdeck in 2000 as a home-based developer, and in 2004 I completed a PhD in engineering. Since joining I have been in various roles but most of the time I have been doing C++ and Perl coding. My area of specialization is online payment systems.

Outside of work I enjoy spending time with my family.

Krithika Chandrasekaran

Having worked in customer service for several years, I joined Sellerdeck in 2004 as a Customer Service Executive. I’ve had varied roles at Sellerdeck and I’m now the QA Manager. The change in roles has given me the opportunity to learn and develop both professionally and personally.

What I enjoy most about working at Sellerdeck is being able to work with the talented, wonderful people throughout my 12 years. The comfort I feel in communicating and reaching out to anyone, that the geographical distance doesn’t seem to be an impediment most of the time!

I am a die hard foodie and an avid food blogger and reviewer, which combines my love of food, photography and social media! I’ve also just discovered a passion for making quilled and silk-thread jewellery.

Jawahar Jeyeraman

I started my career in Information Technology after completing my Engineering Degree in Computer Science in the year 2004 from Manonmaniam Sundaranar University.

I joined Sellerdeck in 2010 as a Senior Developer working on Sellerdeck Desktop. Today, as a Cloud Delivery Lead, I am responsible for various development, migration & deployment activities of cloud projects and resourcing. Sellerdeck has given me the opportunity to work with technology experts and gives me the space to grow and achieve my goals.

I enjoy spending time with my family, my daughter adds more joy to my life and I try to spend as much time as I can with her. I also enjoy programming, learning and trying new technologies and ideas. I love listening to music and reading biographies of the rich and famous.

Bruce Townsend

Before joining Sellerdeck, I worked as an entomologist at the Natural History Museum in London, pursuing a long-held interest in wildlife. A few years in the voluntary sector followed, including 3 years managing communications for an international HIV/AIDS charity.

After joining Sellerdeck in 2000 I specialised in online marketing and search engine optimisation and then moved to product management in late 2008. I really enjoy the friendly team atmosphere at Sellerdeck.

Outside of work I enjoy being outdoors, taking photographs or watching TV with my feet up and spending time with my wife, 3 daughters and 5 grandchildren.

Karsten Panning

After completing a HND in Information Technology and Design at Brunel University, I went on to work at Surrey County Council, where I was the go-to IT person for all 84 councillors and Senior Directors.

I’ve been at Sellerdeck for just over a year in the Technical Support team as an Analyst for the Desktop Applications team. I thoroughly enjoy my role as I enjoy dealing with customers, helping to resolve their issues and I work with a great team!

In my spare time I enjoy cycling and going on long walks. I also enjoy fly fishing, particularly for trout and salmon. My biggest Salmon so far has been a 25lb chinook salmon which I caught in Vancouver Island in Canada.

David Dennington

I’ve been working at Sellerdeck for the last two years in the Sales department. My role has developed from a Junior Sales Executive to dealing with clients on a more regular basis and helping them to grow their online presence.

The most interesting element of the job has been watching one of the fastest growing industries in history grow even further. My favorite thing about Sellerdeck is the collaboration between departments, helping to solve problems, deliver projects and improve the business. Everyone here is always willing to help each other out!

Outside of work I enjoy playing tennis, producing/playing music and consuming lasagne!

Rahima Zahir

After completing my degree in Information systems at Kingston University, I started working as a Technical support analyst at Sellerdeck and I now work as a Technical Support Coordinator. My role includes, providing 2nd line support on the eCommerce software and coordinating the support department which includes monitoring service as well as support. Working at Sellerdeck enables me to increase my skills, I am learning something new every day!

Outside of work I enjoy reading books, one of my favorite includes The Kite Runner.  I also like watching cricket and love spending time with my family.

Hugh Gibson

After getting a 1st Class Honours degree in Computer Science at ANU (Canberra) I worked for various companies in the UK. I started working with both hardware and software, but eventually turned to software and have been developing applications for Windows since version 2. I’ve been involved with Sellerdeck from the very early days; took a break for a while but returned in 2011.

I’ve been Chief Technical Officer since 2012. I enjoy taking the long view on projects, but also love coding. Making things faster is particularly satisfying.

I currently telework at Sellerdeck, so I get to walk in the Lake District at weekends as I live close by.

Steve Wardell

I have a degree in Information Systems and Computer Science. Before joining the Sellerdeck family, I worked in Supply Chain systems for various companies in different management and client facing roles.

I’ve worked for Sellerdeck since 2005 as Services Manager, responsible for our hosting and payments services. I also play a role in our various client projects and internal systems projects.

In my spare time, I am a keen photographer and GT sports car racing enthusiast. I ride a mountain bike, trying not to get myself killed. I’m also a keen amateur weather forecaster and astronomer.

I’m married with four kids, 2 boys and 2 girls, who happily take up the rest of my time.