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The Insider’s Guide to Ecommerce

Wednesday 27 Feb, 2013

New Book for SMEs Offers 440 Business Insights for the Ambitious Online Retailer

27 February 2013, West Byfleet, Surrey - Today sees the publication of The Insider’s Guide to Ecommerce by SellerDeck chairman, Chris Barling. Aimed at small- and medium-sized businesses, the book offers 440 business insights for ambitious online retailers and is a “must read” for anyone looking to build a web store.

The Insider’s Guide to Ecommerce is a 196-page compendium of ecommerce knowhow and the product of Chris Barling’s 16 years’ experience in supplying online stores to SMEs in the UK and beyond.

With 440 specific pieces of advice presented in 9 sections and 33 sub-sections, The Insider’s Guide to Ecommerce touches upon almost every aspect of online selling, from how to generate traffic and sell products to managing fraud and processing orders efficiently.

Presented in a ‘top tips’ format, each nugget of information is numbered and presented independently, making it an easy book to consult as and when required.

“This is an indispensable guide for anyone considering starting a business online,” says Dan Matthews, editor of “It’s easy to dip in and out, and is a great reference to help you get going.”

Dan Martin, editor of BusinessZone agrees: “What Chris doesn’t know about ecommerce isn’t worth knowing so this book should be every business owner’s indispensable guide to making a success of selling online.”

Rachel Miller, editor of Marketing Donut adds, “A comprehensive road map for anyone selling online; full of practical advice that will help launch a new ecommerce business or transform the fortunes of an existing one. A must-read.”

“In this world of self-professed blogging experts, Chris is that rare beast, a true ecommerce expert,” recommends Mark Newton, ecommerce consultant at ECats and PC Pro columnist.

The paperback edition of The Insider’s Guide to Ecommerce (ISBN: 978-0-9575319-0-1) costs £12.99 and is available for purchase online at A Kindle version (ISBN: 978-0-9575319-1-8) will be available soon in the Kindle Store on Amazon for £6.49.

Interview requests, review copies and extracts are available from Jane Lee, Dexterity (SellerDeck’s PR) on or 01273 470199.

About the author
Chris Barling is a true ecommerce insider. In 1996 he co-founded SellerDeck, one of the UK’s first and most successful ecommerce start-ups. Now called SellerDeck, the company rode the dot-com wave, growing from a garden shed operation to floatation on the London Stock Exchange in less than four years.

An enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology. He loves to learn his subject matter in depth and is regarded by friends and colleagues as a walking and talking encyclopaedia of ecommerce.

About SellerDeck

SellerDeck was founded in 1996 and is still owned by the original founders, Chris Barling and Kevin Grumball, along with the original finance director David Dawson.

SellerDeck develops and supplies ecommerce solutions to small and mid-sized companies that want to be in full control of their online business. With the desktop application giving merchants full control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions. SellerDeck currently has more than 5,000 satisfied customers.

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