ABOUT SELLERDECK
About SellerDeck
Company History
Founded in 1996, and based in West Byfleet, Surrey, SellerDeck (formerly Actinic) has helped tens of thousands of smaller companies start selling on the web.
SellerDeck has become a general purpose supplier of applications and services to smaller retailers and wholesalers – primarily for ecommerce but also for in-store and telephone/mail order operations. The company has a range of ecommerce applications including web-based and desktop applications for start up and established businesses together with a range of products and services for web designers as well as EPOS solutions.
Key People
Chris Barling
Chairman
Chris co-founded SellerDeck in 1996. He has over 30 years experience in the IT industry. Prior to SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier). Latterly he has written many articles on EPOS and ecommerce for titles such as Independent Retailer and .Net. Recently he authored "The Insider's Guide to Ecommerce - 440 Business Insights for the Ambitious Online Retailer".
Ben Dyer
Chief Executive Officer
Ben joined SellerDeck in 2008 and previously worked for Xyratex, BSkyB and BAE Systems. At BAE Systems he won Apprentice of the Year and at BSkyB, he was part of the team responsible for relaunching SkySports.com and its supporting infrastructure. As CEO, Ben is responsible for the all aspects of SellerDeck's operations.
Registered Office
SellerDeck Limited: Globe House, Lavender Park Road, West Byfleet, Surrey, KT14 6ND
Registered in England No. 3221222
VAT no: GB834853604
UK telephone: 0845 129 4888