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About SellerDeck

Company History

Founded in 1996, and based in West Byfleet, Surrey, SellerDeck (formerly Actinic) has helped tens of thousands of smaller companies start selling on the web.

SellerDeck has become a general purpose supplier of applications and services to smaller retailers and wholesalers – primarily for ecommerce but also for in-store and telephone/mail order operations. The company has a range of ecommerce applications including web-based and desktop applications for start up and established businesses together with a range of products and services for web designers as well as EPOS solutions.

Key People

Chris Barling, Chairman of SellerDeck

Chris Barling


Chris co-founded SellerDeck in 1996. He has over 30 years experience in the IT industry. Prior to SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier). Latterly he has written many articles on EPOS and ecommerce for titles such as Independent Retailer and .Net. Recently he authored "The Insider's Guide to Ecommerce - 440 Business Insights for the Ambitious Online Retailer".

Phil Rothwell, Sales and Marketing Director of SellerDeck

Phil Rothwell

Sales and Marketing Director

Phil Rothwell was SellerDeck's (formerly Actinic Software's) first full-time employee. Joining the company in 1997, he played an pivotal role helping the company to grow from Internet start-up to one of the UK's ecommerce market leaders. Phil has more than 25 years’ experience working in the Internet and IT industry with a number of high-growth organisations, including Autodesk and Postcode Anywhere.

Registered Office

SellerDeck Limited: Globe House, Lavender Park Road, West Byfleet, Surrey, KT14 6ND
Registered in England No. 3221222
VAT no: GB834853604
UK telephone: 0845 129 4888