Feefo – Independent Customer Reviews

Independent customer reviews are driving traffic, reducing advertising costs and generating up to 25% more sales for businesses just like yours.

Product and service reviews increase your conversion rates and sales, and in turn your profits.

You’re giving customers knowledge about products, an increased level of trust and building confidence through online credibility. Whether you’re selling tools, flowers, building materials or knitwear – consumers trust other consumers.

Key benefits of reviews: 

 90% have been influenced by a positive online customer service review when making a buying decision (Dimensional Research Survey)
→ 63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011).
→ Online shoppers who read with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than those who don’t interact with user generated content. (Bazaarvoice, Conversation Index, Q2 2011).
→ Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers, according to a survey of US internet users by online video review site EXPO. (eMarketer, February 2010).
→ Simply by adding reviews to your store, you can see an 18% uplift in sales (Reevoo Stats)
47% of Brits have left an online review – it’s becoming the norm to share your feedback.

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SEO Benefits!

  • Fresh, unique and relevant content on a regular basis
  • User Generated Content (UGC) meaning the searchable content is more likely to match up with search terms from other regularly web users
  • Improved ranking for “Product name + Review”, which will be a very popular term
  • If your reviews are optimised, you will also increase the Click-Through Rate from search engine results page due to ‘rich snippets’ (the star ratings you see on Google, etc)
  • Increased chance of targeting long-tail searches
  • Increased chances of attracting new customers

Click the image to see a Feefo Infographic

Get Noticed!

With Feefo’s partnership with Google, Bing and Yahoo!, genuine reviews can drive new traffic to your website. With ratings contributing to your Google Stars – making you immediately more visible and trusted.

It’s no secret that Google prioritise trusted retailers in their search results, start improving your ranking and become the trusted choice for your new customers.

Increase your sales!

Building trust is a key factor in generating a successful purchase. Getting your reviews in the right places across your website can be the difference between an abandoned purchase, or a happy customer!

If you’re making use of services such as Google Adwords for paid advertising, your gold stars will increase your click throughs to your site, and reduce your overall spend.

Turn bad reviews into new customers!

It may surprise you, but bad reviews could be good for you. For some online retailers, getting bad reviews is the main thing putting them off getting feedback.

However, if you’re getting bad reviews, something is going wrong and it needs to change! Without getting that customer feedback, you could already be losing customers without knowing quite why.

A Reevoo stat has suggested that bad reviews can actually increase conversion by as much as 67%. Some consumers fear that reviews have been faked if they’re all glowing feedback, so the odd negative or moderate bit of feedback humanises the process. Luckily, with Feefo, all reviews and verified customers.

Getting a bad review gives you a chance to take hold of your Customer Service and stop problems from escalating. When a customer has a bad experience, it used to be said that they will tell 10 of their friends. Nowadays, they tell thousands of followers on Social Media. The review process allows you to control feedback and correct the issue, resulting in positive PR.

How do I get setup with Feefo?

It’s a very simple process and we can have you on the road to increased profits pretty quickly. Fill in the contact form people, or give us a call and we’ll talk you through the process and get you started.

If you struggle with the technical side of things, then we can be on hand to make the changes you need and to get you completely setup.

So, what’s the cost?

Long story short, you can’t afford not to have reviews, the service will work for you. Having reviews is affordable and necessary, and we break it down into 4 categories, depending on the amount of orders, and therefore reviews, you will likely receive in a month.


(Up to 800 reviews per month)
Just £99.00 + VAT


(Up to 2000 reviews per month)
Just £199.00 + VAT


(Up to 5000 reviews per month)
Just £399.00 + VAT

Listen to our podcast about reviews:

The Insider’s Guide to E-commerce: Reviews (with Robin Lewis from Feefo)

Reviews will help you sell more.

Pop your details below or
give us a call on 0845 129 4888
to get setup with Feefo

Request a callback about Feefo: