Let us explain
In previous years, the concept of running an E-commerce store was a fairly simple one: list your available products online, receive and ship orders and repeat. Nowadays, in increasingly populated markets, the concept becomes ever more challenging. To address this issue, Sellerdeck have created a universal model to help you understand all the elements required to create and grow a successful online store; introducing ‘The Standard Model of E-commerce’.
Selling online begins with choosing a platform to host your store. With Sellerdeck you can choose either our ‘Desktop’ or ‘Cloud’ solutions. From there you can combine the basic, but nonetheless vital tools that make up the modern web store. These range from the obvious, such as a method to accept payments and process orders, to the less obvious like, an independent reliable customer feedback system, responsive design and tools that make the customer experience as easy as possible, such as postcode lookup.
Once you have your basic model, adding elements such as bespoke functionality and an eye-catching and engaging responsive design will enhance your customer’s experience; these are your signature features making your business unique.
It is also vital to have an integrated marketing strategy using methods including blogging, social media and reaching out to your customers via e-mail. This is essential for retaining and growing your customer base and helps to increase traffic and conversion rates.
Growth hacking is often a lost art in smaller E-commerce businesses, but is an important part of not just growth, but survival. Tracking your results can help to improve your site, optimise for search engines and set you on the path to success.
Glossary of Terms
Analytics – Data collected from the users interacting with your website
PPC/Google Shopping – Pay Per Click: Google service to highlight your site/products
SEO – Search Engine Optimisation: The art of optimising your site to appear higher in natural search rankings
Blogging – Regular articles and content posted on your domain, relevant to your products and services
E-mail – Electronic mail
Social – Social Media, sites such as Facebook and Twitter used for promoting your business and communicating with your audience
Signature Features – Key bespoke features that set your online store apart from competitors
Marginal Gains – Continually improving your website’s performance, small bits at a time
Responsive Design – A website feature that allows it to adapt the way it looks according to the platform accessed on
Click & Collect – A method for delivering products to customers in which they collect the product themselves
Postcode Lookup – Using a user’s postcode to fill in the rest of their address in checkout phase to reduce cart abandonments
Sellerdeck Desktop/ Sellerdeck Cloud – Sellerdeck’s two E-commerce platform options
Customer Feedback – Independent customer reviews of products and services
Payments – The payment gateway used to accept a variety of payments from customers, online and offline
Order Processing – The method in which orders are processed from receipt to delivery